WATT Global Media
Revamping a Media Company Website to Reach National and Global Audiences
โCreating a well-oiled organization is only half of the battle. To reach new customers and drive sustainable growth, your website has to look professional and engaging โ this is where the Matcha team excels.โ
Reimagining a Website for WATT Global Media
A common challenge among organizations with outdated websites is a general lack of engaging content and interactive elements. Such websites typically result in a less compelling user experience and, therefore, fewer leads. WATT Global Media needed a website that could hold the audienceโs attention and encourage interaction.
After working with Matcha Design on several smaller UI/UX projects, WATT Global Media was impressed with our teamโs work ethic and expertise. They asked us for a complete overhaul of the architecture of their site. Ease of site navigation was a major priority, as was building a more streamlined structure that allowed for intuitive browsing and easy access to information.
Another significant requirement was the implementation of an editable dynamic map feature. A key requirement for this feature was that it had to be easily updated by non-technical staff, which posed a challenge in terms of usability and functionality.
To enhance user interaction, the new website also needed better forms with conditional logic. These forms would tailor the user experience based on input. This adds a unique layer of personalization that the old site was missing.
After assessing the challenges and devising a sound strategy to address each point, Matcha Design was able to bring the new site to life. The results speak for themselves, and the client was very pleased with the new look and functionalities of the overhauled site.
โI would highly recommend Matcha Design for any web design needs. [Their] level of professionalism, creative solutionsโฆ and focus on mobile optimization… is really hard to find in the majority of web design service providers.โ โ Nancy Batio, Director of Marketing, WATT Global Media
Challenge
When WATT Global Media approached Matcha Design, their website faced several challenges. The old site needed more engaging content and interactive elements to improve user experience.
Navigation was also cumbersome due to the complex website architecture. They also needed an editable dynamic map feature and forms with conditional logic for personalized user interaction.
As an additional project challenge, the geographical dispersion of WATT Global Mediaโs staff required all collaboration to be conducted online.
Solution
Poised and highly capable of taking these hurdles head-on, the Matcha Design team devised a series of innovative solutions for this project. We carefully studied the clientโs brand and found intelligent ways to elevate aspects of it to highlight key elements on the website.
To enhance engagement and create a dynamic user experience, the team integrated more interactive elements โ including infographics and seamless animations. We were also able to include a personal message from the CEO, which included an audio recording enhanced with background music and styled graphics, adding a personal and professional touch.
The websiteโs architecture was completely overhauled to achieve a clean, intuitive structure. Simplified navigation makes it easier for users to find the information they need. This improves satisfaction and aligns the site more closely with WATT Global Mediaโs brand identity and messaging.
To address the need for an editable dynamic map, we developed a user-friendly interface that allows non-technical staff to make updates effortlessly. This ensures the map remains current and relevant while providing valuable information to users.
The implementation of conditional logic forms transformed user interaction on the site, adjusting in real-time based on user input to cultivate a customized experience. This feature also streamlines data collection and improves overall functionality.
Custom PSD templates and standardized graphics provided by Matcha Design allowed for consistent and cohesive design elements across the entire site. We focused on design and web development while WATT Global Media provided content. This enabled our team to create a website that is visually appealing, easy to navigate, and more engaging than ever before.
This project not only improved the websiteโs aesthetics and usability โ it also demonstrated Matcha Designโs commitment to quality and client satisfaction. Our success in this project has led to a strong and ongoing partnership with WATT Global Media.
