Social Media Marketing

Handling social media marketing can be a daunting task for small and mid-size businesses but is it something that can be an investment or simply ignored? Let’s take a closer look at the facts:

• 3.065 billion people are monthly active users on Facebook worldwide.
• Facebook users spend an average of 32 minutes per day on the platform.
• 217 million monetizable daily active users on X (Twitter) remain consistent.
• Around 500 million tweets are sent per day on X (Twitter).
• 810 million people are LinkedIn users worldwide.
• LinkedIn has 61 million senior-level influencers and 65 million decision-makers.
• 656 million monthly active users on TikTok globally.
• Globally, there are approximately 5.24 billion social media users, covering about 64% of the world population.
• In the U.S., 246 million people (72.5% of the population) use social media.
• Facebook’s largest age group is 25-34 years old, making up 31.1% of users.

As a result, these social media sites can be an effective tool for driving people to your website that will purchase your services and products. However, social media is not just about promoting your products; the key is interacting and sharing information you feel would interest your fans.

Content is key to generating traffic and increasing views, which is the area we help with, creating engaging content to increase followers and encourage involvement. As you know, most people don’t visit websites daily and soon forget that they even exist. However, social media offers you the ability for mass reminders and to stay on their mind through your followers fanning you on Facebook and following you on Twitter, LinkedIn, or Pinterest. This way, they receive consistent reminders of your business with every post you make.