This week Matcha Design had the opportunity to shoot press photos for FEDEL, an Oklahoma based Christian Hip-Hop artist. We needed to capture simple, yet engaging photos for the FEDEL to use for tour posters, social media, press opportunities and other collateral. We coordinated his wardrobe with colors and textures at our downtown location.
While on set we learned more about FEDEL’s story. Despite being raised a preacherโs kid, he had to rise above urban social pressures, depression, an abusive home and brutal gang violence. Now FEDEL travels throughout the nation sharing with youth and young adults at churches, colleges, conferences, summer camps and more.
โMusic is about expressing who you are in God,โ said FEDEL. โFEDEL Musicย encourages young people to run after God and never look back at a world that only wants to pull you down. Thank you to Matcha Design for taking photos that reflected our passion to see lives changed.”
