Online ads are everywhere - but how can you create a successful online advertising campaign? For all things marketing, you should start with research - but there’s a lot more to it than that. 1. Research and Talk to Your Target Audience If you’ve already got client...
People are always talking about finding pain points for interactive design (web design, apps), but what about other types of graphic design? Each design type comes with unique challenges and solutions. Pain Points for Print Ads and Posters Print ads and posters should...
When you’ve mastered the skill of content creation, you’re able to reach a new height: editing other people’s work to make it shine brighter than ever before. Here’s how to set yourself apart as an editor. Find Your Unique Value Proposition One of the most important...
Are you part of a mid-sized company or a corporation, and do you wish more leads and sales were walking through your door? If so, there’s a way to fix that! It’s time to put together a Sales Kick Off Campaign. Not sure how it works? We’ll walk you through it. What Is...
Not sure what a landing page is or what elements it should have? Landing pages have a specific purpose, but once you’ve got it nailed down, they’re easy to understand. Let’s unpack the history of landing pages, what they are, and more. By the way - if you’re wondering...
At Matcha Design, we’ve come a long way from where we once stood. I started my graphic design career as a mail boy in the 1980s at a design firm in Hong Kong. I had no training and no experience - but what I did have was a deep passion for design and an unquenchable...
If you’ve ever gone to an art gallery and gone up to some of the best-known paintings, you’ve probably noticed the high level of detail that goes into them. In fact, many paintings are equally enjoyable from far away and up close. The mark of a great artist is how...
Ah, the age-old debate: do you reach a new audience or work to keep your customer? Well, if you’ve been on the internet lately, you’ve likely heard about the recent Bud Light controversy. In this article, we’d like to untangle this mess and examine what went wrong. No...
Looking for a way to engage your customers in an impactful way? Well, it doesn't always take a big budget ad campaign to grab your audience's attention. Sometimes, it's a well-timed joke that could make all the difference in having your message resonate. So with humor...
Banner advertisements are an integral part of online marketing and you will find them everywhere – on websites, blogs, social media, and much more. The banner ad is an eye-catching image with attractive contents to draw the target audience to the seller’s website and...
With the extremely competitive online market, a fledgling online business should adopt numerous and varying advertising techniques to ensure itself to their online audience. Fledging online companies, however, are not generally full of cash; they often presume they...
Think about after five years, people will be interested in reading this article or watching it in video form? Because as online video remains its matchless escalation, it's a stimulating question to consider. By 2017, video will account for 69% of all consumer digital...