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The Art of Useful Pages and Engaging Content: Part Two
The Art of Useful Pages and Engaging Content: Part Two

In Part One of our series, we talked about how to build your homepage, “About Us” page, and shop/consultation pages - but there’s much more to creating a successful website than that! You’ll also need a “Contact” page, high-quality content, an FAQ, testimonials, and...

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The Art of Useful Pages and Engaging Content: Part One
The Art of Useful Pages and Engaging Content: Part One

Building a website isn’t a quick two-step process. It takes a lot of research, time, and effort to create a good one - and it takes ongoing work if you’re planning to keep driving organic traffic to your website through high-quality blog posts. Learn how to create an...

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What’s the Point of Being Humble
What’s the Point of Being Humble

“I am resilient.” “I know my worth.” “I am successful.” “I am proud of myself.” “I am enough.” Everywhere you look today, there are positive affirmations. Reminders that we are amazing, capable people “made of stardust.” A little confidence can be a good thing. We...

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The Psychological Impact of Logo Design
The Psychological Impact of Logo Design

Every designer should be an “actor” of sorts. In other words, they should be able to put themselves in their customers’ shoes. It’s important that designers understand the psychological impact of every element of logo design - from the colors to the typography. 1. The...

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Ten Timeless Graphic Design Trends
Ten Timeless Graphic Design Trends

In the fast-paced world of design, trends come and go quicker than tribal tattoos in the 90s. But some design elements have stood the test of time, grabbing attention and conveying a feeling of professionalism that mid-sized businesses to giant corporations long for....

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The Role of Design in Crafting a Seamless Customer Journey
The Role of Design in Crafting a Seamless Customer Journey

Many people don’t think about design and how it affects the customer journey (unless, of course, they’re designers). But design is a major part of creating a seamless customer journey. Without design, you’d be missing out on major elements of the typical customer...

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Ten Timeless Graphic Design Trends

Ten Timeless Graphic Design Trends

In the fast-paced world of design, trends come and go quicker than tribal tattoos in the 90s. But some design elements have stood the test of time, grabbing attention and conveying a feeling of professionalism that mid-sized businesses to giant corporations long for....

read more
The Role of Design in Crafting a Seamless Customer Journey

The Role of Design in Crafting a Seamless Customer Journey

Many people don’t think about design and how it affects the customer journey (unless, of course, they’re designers). But design is a major part of creating a seamless customer journey. Without design, you’d be missing out on major elements of the typical customer...

read more
The Art of Storytelling in Brand Strategy

The Art of Storytelling in Brand Strategy

Chris Lo, the founder of Matcha Design, was born to be a designer. “From the first time I learned to draw and held a camera in my hands, I was hooked on creative expression. The problem was that no one else saw it. Not my parents, not my first art director, not the...

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Should You Hire for Personality?

Should You Hire for Personality?

Have you heard the term “personality hire” recently? And does your company specifically look for personality hires to add to the team? Let’s discuss the benefits, risks, and considerations for hiring based on personality. If you’ve never heard of personality hires,...

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Finding Pain Points in Graphic Design: Part 2

Finding Pain Points in Graphic Design: Part 2

Welcome to part two of our series on graphic design pain points for non-digital materials. This one will be fun - we’re talking about designing book covers, album covers, stickers, and packaging! (Did you miss part one of our series? Check it out here!) Pain Points...

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Finding Pain Points in Graphic Design: Part 1

Finding Pain Points in Graphic Design: Part 1

People are always talking about finding pain points for interactive design (web design, apps), but what about other types of graphic design? Each design type comes with unique challenges and solutions. Pain Points for Print Ads and Posters Print ads and posters should...

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The Power of Trust in Branding: How to Win Over Customers

The Power of Trust in Branding: How to Win Over Customers

Getting your clients (and potential clients) to trust you is half the battle… but it’s a tough one. In fact, 54% of Americans say they’ve lost trust in a brand, and the two things customers want are good value for the price and high-quality products/services. ...

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Modern Nostalgia by Design

Modern Nostalgia by Design

Did you know that modern nostalgia has become a graphic design trend for the second year in a row? With its blend of old and new, it captures the joy of days gone by while enabling people to stay tethered to reality. In other words, it’s a win-win situation for many...

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Level Up Your Projects: The Ultimate Guide to Gamification

Level Up Your Projects: The Ultimate Guide to Gamification

In uncertain economic times, maintaining company morale can be challenging. Employees may be dealing with holiday stress and struggling to complete projects on time. Gamification can help boost productivity during this time, giving employees something to look forward...

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Matcha Design Wins Silver at the 2015 W3 Awards

Matcha Design Wins Silver at the 2015 W3 Awards

Prestigious awards were once again given at the recently held 2015 W3 Awards that was powered, sanctioned and judged by the Academy of Interactive and Visual Arts (AIVA.) Regarded as an award platform where creative excellence on the web as well as the people behind...

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Matcha Design Receives Six DesignFirms Awards for 2015

Matcha Design Receives Six DesignFirms Awards for 2015

Matcha Design recently collected six prestigious awards from DesignFirms in both their Web Design and Graphic Design categories. The DesignFirms™ awards showcase some of the best work on the web from designers and developers from around the world, elevating the...

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