In Part One of our series, we talked about how to build your homepage, โAbout Usโ page, and shop/consultation pages – but thereโs much more to creating a successful website than that!
Youโll also need a โContactโ page, high-quality content, an FAQ, testimonials, and examples of your work.
1. Add Information to Your โContact Usโ Page
If you work at a physical address, adding that to your contact page is a no-brainer. But what if you donโt work at a physical location? Should you still have a โContact Usโ page?
Yes! Here are some things you can add to a โContact Usโ page:
- Physical address
- Mailing address (if different from the physical one)
- Social media handles/buttons
- Phone number
- Email address
- Contact form
Itโs best practice to keep the contact form short and sweet – so donโt go overboard on asking questions! If you want to include optional questions, itโs best to keep them at the bottom of the form (after the required ones) if possible.
2. Cast a Spell with Your Phenomenal Content
Content is a long game – but itโs definitely worthwhile to play! When you create helpful resources (blogs, ebooks, whitepapers, and educational videos) to feature on your website, you get site visitors to keep on coming back for valuable content.
Here are some steps to create solid content for your site:
- Decide on your content marketing goal. Whatโs the main focus for this content? What action(s) do you want your audience to take?
- Research. You know we love some good research! Without it, you wonโt understand how to relate to and communicate with your audience.
- Create client personas. You need to be as specific as possible – the clearer you can be, the easier it will be to talk to that person.
- Start your blog/update your content. Get started if you havenโt done it yet. If you have, then update what youโve already written and revamp it.
- Jump-start your newsletter. If youโre not already sending one, begin visiting your readersโ inboxes every month or so to provide updates and stay top of mind.
3. Anticipate Questions and Create an FAQ
If youโve already had clients ask about your business, you can create an FAQ from what theyโve already said. (Itโs not that straightforward, though – first you get to go on an Easter egg hunt of sorts to track them down. If you donโt already have questions and feedback all in one place, you should consider doing that!)
If you havenโt been asked many questions yet, put yourself in their shoes and anticipate some questions on your own. What would your potential clients want to know? Make sure youโre thinking about the pain points on every part of the funnel.
Youโll also need to think about what you want your FAQ to look like. Should the questions be searchable, or do you want to include collapsable questions? Do you prefer to break up the text with images and white space, or add accompanying videos for those who prefer to watch them?
Another helpful feature to include in an FAQ is live chat. You want to make sure you have a way for people to get less-common questions answered too!
Bonus: Collect Your Testimonials and Case Studies
Are you asking for testimonials? If not, you should be!
Your testimonials page should include a mix of written testimonials and video testimonials. You can also include the names of recognizable companies and industry leaders whoโve worked with you to increase your credibility.
If possible, include testimonials that your target audience can relate to, and include a brief story about how you helped others. Donโt forget to put testimonials in other pages of your website!
Like testimonials, case studies increase your brandโs credibility and authority. They should make a compelling case about why potential clients should come to you instead of your competitors, and you should support the information with data everywhere possible.
If youโre not sure where to start, there are some case study templates you can look into, but the main focus of them should be to talk about the problems the customer faced before they came to you, and how you helped solve that problem. If you can include quotes about the project, even better!
Contact Matcha Design for Engaging Content and a Useful Website
Taking on web design as a beginner is no small task – especially if youโre also running a company. Thatโs no reason not to increase your visibility online – you just might need some help.
Loop in Matcha Design to streamline your operations and get a professional, elegant website that you hardly have to lift a finger for! Weโll create a user-friendly site with quick page loading speeds to drive traffic to your business. Contact us today to learn more!
