Creativity in entrepreneurship goes beyond inventing new products or services. At its core, creativity is about solving problems in unique ways, striving for innovation, and driving growth with imaginative visions. The United Kingdom is home to many creative,...
Strategies where companies attempt to break into untapped markets can be highly effective. But what about strategies for standing out in crowded markets? Businesses take a number of routes to differentiate themselves from the competition. You might offer novel...
It’s no secret that content marketing is a powerful growth strategy for businesses in the services industry. There’s a reason why, in 2024, the total value of the content marketing industry is estimated to reach $600 billion. However, it’s not as simple as just...
Strategic storytelling is the key to creating content that truly resonates with your audience. It's about communicating the right part of your story at the right time and in the right place. This approach can make all the difference between engaging your audience and...
In Part One of our series, we talked about how to build your homepage, “About Us” page, and shop/consultation pages - but there’s much more to creating a successful website than that! You’ll also need a “Contact” page, high-quality content, an FAQ, testimonials, and...
Building a website isn’t a quick two-step process. It takes a lot of research, time, and effort to create a good one - and it takes ongoing work if you’re planning to keep driving organic traffic to your website through high-quality blog posts. Learn how to create an...
If you’re looking for your next (or first) marketing director role, it’s crucial to stand out among the rest. From showing your strategy skills in a variety of media to sharing how you motivate a team, every second you spend setting yourself apart is sure to pay off....
In the late 1880s, in a quaint town called Aspen Hollow, two teens, Effie and Sam, shared dreams as vast and sparkling as the celestial winter sky above. Effie had a flair for creating enchanting designs, each stroke of artistic passion as limitless as the...
Being in the web design and marketing industry for decades provides you a unique insight into the mistakes that can be made - whether you’ve made them yourself or seen others do it. Despite the fact that learning from your own mistakes is often the most effective way...
Developing catchy content is a challenge for marketers and business owners. How can you take something ordinary (words, visuals, etc.) and put them together to create fantastic brand messaging? Today, we’ll compare two shows from an entertainment giant, and explain...
As a business owner, finding content marketing ideas can start to feel like being a hamster on a wheel - there are only so many topic ideas you can come up with before you run out of steam. Thankfully, there are as many ways to become inspired as there are hamsters -...
One of the most important parts of marketing is to know your customer’s pain points - but doing the work to find those pain points seems complicated. In this article, we aim to help simplify pain points for you and give you an actionable process, even if you’re on a...