Have you ever wondered how entrepreneurs keep going when the going gets tough? Here are some tips to stay motivated, no matter what. Entrepreneur Life is Not for the Faint of Heart Proponents of entrepreneurship sometimes paint it as a life of ease, especially on...
The term “market intelligence” is often used in the marketing world, but it can seem like a broad statement to those just learning the topic. We’ll help define what market intelligence truly entails and how you can grab it by the reins to help steer your business....
Creativity is everywhere, and there’s no lack of it in Latin America, where so many forms of creative expression are welcome. (In case you’re wondering, this is a continuation of our entrepreneur series. We’ve already covered the most creative black entrepreneurs in...
If you’ve been in our corner of YouTube lately, you’ve probably heard some say that “blogging is dead”... but is it, really? Or has blogging shifted so much that we can hardly recognize it when we compare it to what it used to be? Let’s discuss. Was it AI in the...
Minimalism has changed throughout the years, starting with a focus on geometric shapes and eventually moving to the multi-faceted phenomenon we enjoy today. Minimalism has become a trend in architecture, art, interior and graphic design. Bauhaus School in Germany:...
If you’ve been put work into building your brand (or rebranding) the next step is to focus on attracting your audience. Want to know how do that? We’ve got five simple steps. 1. Know That Your Brand Should Be Customer-Focused On your side, branding is intentional....
Online ads are everywhere - but how can you create a successful online advertising campaign? For all things marketing, you should start with research - but there’s a lot more to it than that. 1. Research and Talk to Your Target Audience If you’ve already got client...
In the ever-evolving world of technology, designing for mobile devices has become increasingly crucial for businesses and organizations of all sizes. As we move into 2024, the landscape of mobile design is set to undergo significant transformations, driven by emerging...
In Part One of our series, we talked about how to build your homepage, “About Us” page, and shop/consultation pages - but there’s much more to creating a successful website than that! You’ll also need a “Contact” page, high-quality content, an FAQ, testimonials, and...
Building a website isn’t a quick two-step process. It takes a lot of research, time, and effort to create a good one - and it takes ongoing work if you’re planning to keep driving organic traffic to your website through high-quality blog posts. Learn how to create an...
“I am resilient.” “I know my worth.” “I am successful.” “I am proud of myself.” “I am enough.” Everywhere you look today, there are positive affirmations. Reminders that we are amazing, capable people “made of stardust.” A little confidence can be a good thing. We...
Every designer should be an “actor” of sorts. In other words, they should be able to put themselves in their customers’ shoes. It’s important that designers understand the psychological impact of every element of logo design - from the colors to the typography. 1. The...