Blog
5 Actionable Marketing Strategies to Grow Your Business in 2025
Savvy business owners and entrepreneurs know that the marketing world is constantly changing. Staying on the cutting edge is essential for success, but it’s challenging to keep up with all shifting trends, especially when juggling an overwhelming load of daily tasks...
Psychology of Shapes in Graphic Design: How Geometric Forms Influence Perception
Naturally, shapes are an important part of graphic design. They’re often the building blocks of larger designs and help designers and marketers send a message. But — what are the psychological underpinnings of how they impact our perception? That’s what we’re...
Neurobranding: Leveraging Neuroscience Insights to Build Stronger Brand Connections
Imagine if you could peer into the minds of your customers, uncovering the subconscious triggers that drive their buying decisions. Neurobranding makes this possible, transforming how brands connect with their audience on a profound, emotional level. In a world...
Community-Centric Business Practices: Building Stronger Connections with Local Communities
Imagine walking into a local coffee shop where the barista knows your name, remembers your favorite drink, and even asks about your kids’ baseball game. This level of personal connection isn't just heartwarming—it's a powerful example of how small businesses can...
Exploring Value-Based Pricing Models for Small Businesses
Pricing is a powerful tool for conveying value and driving conversions. Businesses must employ strong pricing strategies. For small businesses, value-based pricing models can be a compelling way to structure their pricing to prioritize consumer flexibility and help...
Brand Rituals: Fostering Emotional Connections through Ritualistic Brand Experiences
Chances are you’ve had an experience like this – a brand goes above and beyond to make you feel like you’re a part of something bigger. Increasingly, brands are finding success by engaging customers in brand rituals. These consistent, meaningful experiences create...
Brand Alchemy: Transforming Brand Elements into Symbolic Meaning and Emotional Value
Picture an old wizard in a damp, dark room deep in the heart of a medieval tower, trying to find that elusive concoction that will transform one element into an endless supply of gold, enriching the life of…your brand. Wait a minute. That’s not medieval alchemy;...
Matcha Design Clinches Top Honors At 22nd Service Industry Advertising Awards
For the 14th year in a row, the Tulsa B2B services firm Matcha Design has been honored with multiple awards at the 2024 Service Industry Advertising Awards. Their latest triumph cements their 14-year streak of outstanding achievement at this industry showcase. Since...
Brand Poetry: Crafting Evocative Language and Verbal Identity for Brands
Imagine walking down the aisle of a supermarket, bombarded by countless products vying for your attention. Amidst the visual chaos, a single phrase on a shoebox catches your eye–just three words. Instantly, you're transported into a world of athletic ambition and...
Designing for Neuroaesthetics: How Brain Science Influences Visual Perception
Think about those websites or products that were pleasing to your eyes. Now, think about those that made you feel like you had information overload. What’s the difference? The first one was designed with neuroaesthetics in mind. Neuroaesthetics is the study of how the...
Designing for Emotional Intelligence: Creating Empathetic User Experiences
Have you ever experienced a product or service that seemed to understand your emotions and respond to your needs in a truly empathetic way? Imagine a world where every interaction with technology leaves you feeling understood and supported on an emotional level....
Microinteractions: Enhancing User Engagement with Small Design Details
Discover the power of microinteractions – those tiny details that make a big impact. By leveraging these small design elements, you can create an immersive and engaging experience for users of all ages. What was the last video you left a “like” on? Every time you...
Psychology of Shapes in Graphic Design: How Geometric Forms Influence Perception
Naturally, shapes are an important part of graphic design. They’re often the building blocks of larger designs and help designers and marketers send a message. But — what are the psychological underpinnings of how they impact our perception? That’s what we’re...
Neurobranding: Leveraging Neuroscience Insights to Build Stronger Brand Connections
Imagine if you could peer into the minds of your customers, uncovering the subconscious triggers that drive their buying decisions. Neurobranding makes this possible, transforming how brands connect with their audience on a profound, emotional level. In a world...
Community-Centric Business Practices: Building Stronger Connections with Local Communities
Imagine walking into a local coffee shop where the barista knows your name, remembers your favorite drink, and even asks about your kids’ baseball game. This level of personal connection isn't just heartwarming—it's a powerful example of how small businesses can...
Exploring Value-Based Pricing Models for Small Businesses
Pricing is a powerful tool for conveying value and driving conversions. Businesses must employ strong pricing strategies. For small businesses, value-based pricing models can be a compelling way to structure their pricing to prioritize consumer flexibility and help...
Brand Rituals: Fostering Emotional Connections through Ritualistic Brand Experiences
Chances are you’ve had an experience like this – a brand goes above and beyond to make you feel like you’re a part of something bigger. Increasingly, brands are finding success by engaging customers in brand rituals. These consistent, meaningful experiences create...
Brand Alchemy: Transforming Brand Elements into Symbolic Meaning and Emotional Value
Picture an old wizard in a damp, dark room deep in the heart of a medieval tower, trying to find that elusive concoction that will transform one element into an endless supply of gold, enriching the life of…your brand. Wait a minute. That’s not medieval alchemy;...
Brand Poetry: Crafting Evocative Language and Verbal Identity for Brands
Imagine walking down the aisle of a supermarket, bombarded by countless products vying for your attention. Amidst the visual chaos, a single phrase on a shoebox catches your eye–just three words. Instantly, you're transported into a world of athletic ambition and...
Designing for Neuroaesthetics: How Brain Science Influences Visual Perception
Think about those websites or products that were pleasing to your eyes. Now, think about those that made you feel like you had information overload. What’s the difference? The first one was designed with neuroaesthetics in mind. Neuroaesthetics is the study of how the...
Designing for Emotional Intelligence: Creating Empathetic User Experiences
Have you ever experienced a product or service that seemed to understand your emotions and respond to your needs in a truly empathetic way? Imagine a world where every interaction with technology leaves you feeling understood and supported on an emotional level....
Microinteractions: Enhancing User Engagement with Small Design Details
Discover the power of microinteractions – those tiny details that make a big impact. By leveraging these small design elements, you can create an immersive and engaging experience for users of all ages. What was the last video you left a “like” on? Every time you...
Web Design for Generational Audiences: Tailoring Designs for Different Age Groups
Are you struggling to design a website that resonates with different age groups? Understanding the unique preferences and behaviors of different age groups is key to designing a website that captivates and engages your target audience. Tailoring web designs to suit...
Unlock Success: 8 Insider Content Marketing Tips for Service Industries
It’s no secret that content marketing is a powerful growth strategy for businesses in the services industry. There’s a reason why, in 2024, the total value of the content marketing industry is estimated to reach $600 billion. However, it’s not as simple as just...
Matcha Design Dubbed “Agency of the Year” by AdWorld Masters for 2022
This year, Matcha Design topped the list of worldwide agencies, beating out 37 other gold winners in the US alone. AdWorld Masters has a list of 12,322 agencies in their database, but less than 10% of them (1,132) received the title of “Agency of the Year” for 2022....
Matcha Design Takes Gold at 20th Annual SIAA
Advertisers in the service industry covet Service Industry Advertising (SIA) Awards. In 2023, Matcha Design took home ten SIAA awards. Though the SIAA received around 1,200 entries this year, only 258 were selected with the prestigious honor of winning. Matcha Design...
Matcha Design Named 2022 Award-Winning Company by TechBehemoths
Tulsa-based Matcha Design stands out as one of the top 105 IT companies in the US, chosen by the advanced, user-friendly platform, TechBehemoths. TechBehemoths recently released its list of 2022 award-winning companies worldwide. The 1,526 total winners were from a...
Matcha Design Adds Four More Davey Awards to its Collection in 2022
Davey Awards recognize small shop owners with undeniable creativity. This year, creative full-service agency Matcha Design was honored with four silver awards. The honor of a Davey Award is given to small businesses with a big impact throughout the nation. Named after...
Matcha Design Crowned the Best of Oklahoma Award by UpCity
UpCity uses proprietary algorithms to measure company credibility and trustworthiness. They recently honored Matcha Design, a full-service creative agency, with the Best of Oklahoma Award. Over 50,000 provider profiles are listed on UpCity, highlighting nearly 40 data...
Matcha Design Named One of Tulsa’s Top Web Developers in 2022
Seattle-based Expertise specializes in helping people find experts in their community. They recently named Matcha Design, a full-service creative and graphic design agency, one of the best web developers in Tulsa, Oklahoma. Expertise carefully reviewed 62 web design...
Matcha Design 2022 Number One Oklahoma B2B Company in Clutch 2022 Top Performer’s List
Matcha Design continues to grow and receive recognition in a competitive B2B market. A worldwide leader in the B2B industry, Clutch is based in Washington DC and is the leading ratings and review platform for IT, marketing and business service providers. Clutch serves...
Matcha Design Projects Rewarded with Five 2022 Communicator Awards
Matcha Design’s Trophy Case Adds More Silver and Gold in 2022 The 28th Annual Communicator Awards recognized several Matcha Design projects with high distinctions out of the 5,000 entries they received from companies, studios, agencies, and shops ranging in size and...
Matcha Design Brings Home 9 Awards At 19th Annual Service Industry Advertising Awards
Tulsa, OK – Matcha Design, a Tulsa marketing and advertising company that offers wraparound advertising services, brought home 9 Service Industry Advertising Awards. These awards honor companies that offer innovative services in the realm of advertising for service...
Matcha Design Tops The 2021 Ad World Masters Agency List
AI algorithm chooses Matcha Design as the best advertising agency in the United States. For the third year in a row, Matcha Design – a Tulsa, Oklahoma Graphic Design and Advertising Agency – was selected for a Gold 2021 Agency of the Year Award. For the third year in...
Matcha Design Awarded Four Prestigious Davey Awards
Matcha Design, a full-service creative company known for their creative design solutions to complex branding challenges, brought home four prestigious awards from the 2021 International Davey Awards. The 17th annual Davey Awards accepted submissions from over 2,000...
Matcha Design Takes Home Bronze Award from 2021 Summit International Awards
Matcha Design, a graphic and website design company known for their dedication to innovation in print, logo, and web page designs, celebrated yet another accredited award this week. Matcha Design announced their receipt of a Bronze Award from the Summit Creative Award...
Chris Lo invited to Judge The 2014 Davey Awards, International Award Program
Chris Lo, President and Creative Director of Matcha Design, has been invited to serve on the judging panel of the 2014 Davey Awards in the areas of film and video. "It's my honor to participate again this year's judging panel for the Davey Awards," said Chris. "One of...
Letter from the President: Matcha Design Celebrates 9 Years
It's hard to believe that it has been 9 years since Matcha Design was born in Tulsa. Throughout these 9 years, we have been very blessed with great clients, projects, and most of all great team members. Our irresistible office dog, has also played a big role in our...
Watch Now: The bART Spring Concert Video
Students at The bART Center for Music performed beautifully in May at the Spring Concert. We were pleased to attend and be a part of the concert video production. Kudos to all the students, faculty and staff for your hard work and dedication.
Congrats To The Senior Students At The bART Center For Music
This week was the spring concert at The bART Center For Music showcasing young talent from across the city. We captured dramatic still shots of the students and instructors at the rehearsal to use in the upcoming bART print brochure. A video shoot of the concert...
Luna Electrical and Illumination Lights Up A New Website Design
Luna Electrical & Illumination launched their new website this spring with design and development help from Matcha Design. The site design was kept clean and used vibrant blues, greens and silvers to mirror the beautiful moon lighting their residential work is...
Sullivent Law Firm Rebrands With A New Sleek Look
Sullivent Law Firm in Tulsa is doing an overhaul on their identity this year, and Matcha Design is excited to help them reposition their brand with a new look and feel that is unlike any local law firm around. "We created a sleek, new brand that brought together the...
Matcha Design Helps Launch Brand Identity For The bART Center For Music
Matcha Design is proud to come alongside the prestigious Barthelmes Conservatory in Tulsa to rebrand its identity with a new name and look. The new name, The bART Center For Music (The bART), encompasses not only the organization's history of musical excellence but...
Matcha Design Office Is Moving
Our Tulsa office has been our home since 2004, but we are excited to be moving our office in mid-April! The new location will provide staff with a complete floor dedicated to creative planning and project execution. Matcha Design will still be available throughout...
MidFirst Banking App Animation Featured This Week At OKC Thunder Game
Matcha Design's custom animation work was featured at this week's OKC Thunder NBA game against the Denver Nuggets, promoting MidFirst's mobile banking app. The six separate LED digital signage animations included three, outdoor boards for Chesapeake Energy Arena,...
Matcha Design Produces Acceptance.org’s Video For SXSW
Matcha Design is excited to announce their first video animation for Acceptance.org, promoting its grassroots movement for acceptance and equality. The video will premiere at this weekend's South By Southwest (SXSW) festival, during the R2R Live streaming event hosted...
Chris Lo invited to Judge The 2013 Communicator Awards, International Award Program
Chris Lo, President and Creative Director of Matcha Design, has been invited to serve on the judging panel of the 2013 Communicator Awards in the areas of film and video. "It's my priviledge to be on the judging panel for this year's Davey Awards," said Chris. "One of...
Matcha Design On Board With New Create2Serve.org
At Matcha, we believe in reaching out to others through our community involvement. We support Kiva, an organization that combats poverty, and we offer a Nonprofit Reward to new clients. We don't do these things to make ourselves feel good, but rather, we feel helping...