Blog

Finding the Right Tone
Finding the Right Tone

What does it mean to engage with your audience? When developing the right tone for a marketing strategy, one of the biggest challenges consists of discovering the ideal approach — capturing a voice and narrative that your intended demographic or audience will both...

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Matcha Design Captures 8 AIVA Communicator Awards
Matcha Design Captures 8 AIVA Communicator Awards

TULSA, OK – For the 10thconsecutive year, Matcha Design has been recognized for its excellence in creative services by the Academy of Interactive and Visual Arts. The Matcha team received eight awards of excellence and distinction from the 24th annual Communicator...

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Matcha Design Wins Gold At The 15th Annual SIA Awards
Matcha Design Wins Gold At The 15th Annual SIA Awards

Tulsa, Oklahoma based digital marketing firm Matcha Design participates in the 2017 SIA Awards and receives 13 accolades. Having entered the competition since 2010, Matcha’s bold client focused approach has earned them over 142 service industry advertising awards to...

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How to Find Your Design Niche
How to Find Your Design Niche

As a designer, particularly if you’re jumping into the freelance market, setting yourself apart from the rest of the pack and make all the difference in your business growth and attracting new clients. Why is finding a niche so important? Credibility. While your...

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How To Grow Your Brand On Instagram
How To Grow Your Brand On Instagram

First of all, having an online presence is imperious if you want to make sure that your business is going to be successful. One of the social networking sites that you should be interested in is Instagram because it allows you to tell a story by posting relevant...

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How To Come Up With A Great Slogan And Taglines
How To Come Up With A Great Slogan And Taglines

With today's crowded marketplace, a great business tagline has never been more important. Whether for a specific product or for your entire business, an effective tagline can work wonders for your company's marketing. A tagline can succinctly convey a sense of your...

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It’s Our 13th Anniversary
It’s Our 13th Anniversary

Thank You For Helping Matcha Design Celebrate 13 Years in Business It would be impossible for us to be celebrating our 13th anniversary without our incredible clients today. As a dedicated digital marketing entity, we need businesses, organizations, and entrepreneurs...

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Becoming Responsive, Part 2: Mobile Navigation

Becoming Responsive, Part 2: Mobile Navigation

There are plenty of challenges in converting a static website into a responsive one which works with browsers both big and small. In Part 1 of this series, we discussed media queries as a tool to make your site more malleable. These handy CSS constructs can go a long...

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Becoming Responsive, Part 1: Media Queries

Becoming Responsive, Part 1: Media Queries

In April 2015, Google changed their search ranking algorithm to subtly bump down websites which weren't mobile-friendly. This caused a chain reaction of website owners who needed their sites to become "responsive," a term for sites which dynamically change depending...

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5 Common Characteristics of Successful Business Services

5 Common Characteristics of Successful Business Services

A business service can be defined as any kind of work that supports a business, without producing any palpable products. Information Technology is a perfect example of a vital organizational business service, which aligns itself with the company’s needs as well as...

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Inside the Mind of a Web Designer

Inside the Mind of a Web Designer

To design a website at first sounds like a simple proposition. A few clicks, a few decisions about placement, font, color and functionality, and boom — job finished. If the task is so simple, how can one website differ so sharply from the next? How can one site...

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5 Ways to Fix an Underperforming Website

5 Ways to Fix an Underperforming Website

Nowadays, websites have become a requirement for every business. However, many businesses will spend the money to get a website and end up disappointed by the results. "We expected it to have more of an impact on our business" is a complaint we hear a lot from clients...

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Why Aren’t QR Codes More Popular?

Why Aren’t QR Codes More Popular?

A few years back, we wrote an extensive six-part blog series about how QR codes work. For a while, QR codes seemed like the explosive new advertising technology, and you can still see them on the occasional fast food cup or pizza box. But despite the obvious...

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The Logo Designer’s Cheat Sheet

The Logo Designer’s Cheat Sheet

Logo design is the graphic designer's bread and butter, yet it's also one of the most challenging aspects of the field, with a lot of pitfalls built in. Even experienced designers can stumble badly when designing a company logo. But it can be complicated. Over time,...

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SEO: The Constantly Moving Target

SEO: The Constantly Moving Target

Since the last time we discussed SEO tips in this blog, progress has continued apace in the struggle to get to the top of the Google heap. Marketers fight to increase their customers’ rankings, while search engines continue to refine what works and what doesn’t to...

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Selling Social: Why You Still Need a Website

Selling Social: Why You Still Need a Website

Facebook has about 2.7 billion active users every month. Let that sink in for a minute. That’s close to 35 percent of all humanity on Earth visiting the same website every month. This sheer number alone has web marketers salivating. To have that many eyes available...

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What is Your Identity Design Worth?

What is Your Identity Design Worth?

Is your company's identity design worth the investment? That depends on what a good first impression is worth to you. A first impression is a one-shot deal, but for a lot of businesses, identity design is an afterthought. You can make the argument that many successful...

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Homepage design: Getting your visitors to page 2

Homepage design: Getting your visitors to page 2

Web marketing has spawned a burgeoning industry in web analytics. Any company worth its salt will have one or more trackers built into their website, designed to accumulate basic information about visitors: where they are geographically, what browser and operating...

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