What is Skeuomorphism, Anyway? Skeuomorphism is a long word used in user interface (UI) design with a fairly simple meaning. The word is used to describe design elements that mimic their real-world counterparts in how they look and how users interact with them....
In the fast-paced world of design, trends come and go quicker than tribal tattoos in the 90s. But some design elements have stood the test of time, grabbing attention and conveying a feeling of professionalism that mid-sized businesses to giant corporations long for....
Many people don’t think about design and how it affects the customer journey (unless, of course, they’re designers). But design is a major part of creating a seamless customer journey. Without design, you’d be missing out on major elements of the typical customer...
It could be tempting to skip out on employee communication campaigns. You’re already paying your employees, but clients are where you get the big money from! But if you think this way, you’re making a mistake. Your employees and your company culture set the tone for...
A well-designed website alone isn’t enough to drive conversions. The key lies in a strong call-to-action (CTA) that captures the attention of website visitors and motivates them to take a desired action, be it making a purchase, subscribing to a newsletter, or filling...
Chris Lo, the founder of Matcha Design, was born to be a designer. “From the first time I learned to draw and held a camera in my hands, I was hooked on creative expression. The problem was that no one else saw it. Not my parents, not my first art director, not the...
Have you heard the term “personality hire” recently? And does your company specifically look for personality hires to add to the team? Let’s discuss the benefits, risks, and considerations for hiring based on personality. If you’ve never heard of personality hires,...
Welcome to part two of our series on graphic design pain points for non-digital materials. This one will be fun - we’re talking about designing book covers, album covers, stickers, and packaging! (Did you miss part one of our series? Check it out here!) Pain Points...
People are always talking about finding pain points for interactive design (web design, apps), but what about other types of graphic design? Each design type comes with unique challenges and solutions. Pain Points for Print Ads and Posters Print ads and posters should...
Getting your clients (and potential clients) to trust you is half the battle… but it’s a tough one. In fact, 54% of Americans say they’ve lost trust in a brand, and the two things customers want are good value for the price and high-quality products/services. ...
Did you know that modern nostalgia has become a graphic design trend for the second year in a row? With its blend of old and new, it captures the joy of days gone by while enabling people to stay tethered to reality. In other words, it’s a win-win situation for many...
In uncertain economic times, maintaining company morale can be challenging. Employees may be dealing with holiday stress and struggling to complete projects on time. Gamification can help boost productivity during this time, giving employees something to look forward...