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Sales Kick-Off Campaign 101
Sales Kick-Off Campaign 101

Are you part of a mid-sized company or a corporation, and do you wish more leads and sales were walking through your door? If so, there’s a way to fix that! It’s time to put together a Sales Kick Off Campaign. Not sure how it works? We’ll walk you through it. What Is...

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A Christmas Tale About Friendship
A Christmas Tale About Friendship

In the late 1880s, in a quaint town called Aspen Hollow, two teens, Effie and Sam, shared dreams as vast and sparkling as the celestial winter sky above. Effie had a flair for creating enchanting designs, each stroke of artistic passion as limitless as the...

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Balancing Fun and Profits: Lessons From Two Point Hospital
Balancing Fun and Profits: Lessons From Two Point Hospital

In the world of gaming, few titles manage to combine entertainment and education as effectively as Two Point Hospital. While in some ways, the game does its best to deviate from reality—with conditions such as “lightheadedness,” which involves patients needing light...

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The Anatomy of a Successful Landing Page
The Anatomy of a Successful Landing Page

Not sure what a landing page is or what elements it should have? Landing pages have a specific purpose, but once you’ve got it nailed down, they’re easy to understand. Let’s unpack the history of landing pages, what they are, and more. By the way - if you’re wondering...

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Top Content Marketing Mistakes Made By Experts
Top Content Marketing Mistakes Made By Experts

Being in the web design and marketing industry for decades provides you a unique insight into the mistakes that can be made - whether you’ve made them yourself or seen others do it. Despite the fact that learning from your own mistakes is often the most effective way...

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You Are the Reason Matcha Design Succeeds!
You Are the Reason Matcha Design Succeeds!

The team at Matcha Design wishes you a very happy Thanksgiving! Every year (usually, over turkey, stuffing, and cranberry sauce) people pause during Thanksgiving week to remember what they’re thankful for. As we make our own preparations to enjoy the season, we can’t...

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Let Go So You Can Do More
Let Go So You Can Do More

Owners of small to medium businesses are faced with decisions every day. What clients do you take on, and which do you decide not to take? How many physical and digital assets should you keep, and which are contributing to office clutter and mental distraction? It’s...

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The Power of Details in Design
The Power of Details in Design

If you’ve ever gone to an art gallery and gone up to some of the best-known paintings, you’ve probably noticed the high level of detail that goes into them. In fact, many paintings are equally enjoyable from far away and up close. The mark of a great artist is how...

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Distraction-Free Learning: How to Focus
Distraction-Free Learning: How to Focus

Spending all day on the computer (whether from a home office or a corporate one) has benefits and drawbacks. One of the drawbacks is known as the “research rabbit hole” - a phenomenon that happens when you spend inordinate amounts of time researching a topic/idea. One...

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Top 10 Causes and Effects in UX
Top 10 Causes and Effects in UX

Everything you do has an impact, whether it’s your marketing strategy or the user experience (UX). The goal of UX design is to make it as easy as possible for your website or app users to navigate and interact with the design - so what are some of the things that...

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Top 10 Causes and Effects in UX

Top 10 Causes and Effects in UX

Everything you do has an impact, whether it’s your marketing strategy or the user experience (UX). The goal of UX design is to make it as easy as possible for your website or app users to navigate and interact with the design - so what are some of the things that...

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Top 10 Attributes of a Successful Designer

Top 10 Attributes of a Successful Designer

What does it take to become a successful designer? To be trusted with all types of design projects and juggle them well? Becoming a successful designer is no small feat, and there are several attributes great designers have in common. 1. The Spark of Creativity The...

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Create a Positive Vibe in the Office

Create a Positive Vibe in the Office

Negativity is like a leech that sucks all your creative energy away. It’s best to deal with it swiftly. If you’ve already been dealing with negativity for some time, a detox is necessary before you can rebuild a peaceful atmosphere. Whether you work from home or in a...

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Great Design: Dance Between Creativity & Practicality

Great Design: Dance Between Creativity & Practicality

Imagine you’re at a dance performance. Multiple elements come together - music, lighting, dance - to create something magical and memorable. The dancers are synchronized, working together seamlessly. Nothing distracts from the main focus of the piece. In the same way,...

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Why Designing a Good Website is Harder Than It Looks

Why Designing a Good Website is Harder Than It Looks

You need a website!” How many times have you heard that one? How often have you said, “Okay, I’ll make it myself.” Then you tried it, and you quit because it’s never as simple as it seems. Here’s a bit about some of the most popular DIY options and why they may fall...

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Reach New Audience vs. Keep Your Customer

Reach New Audience vs. Keep Your Customer

Ah, the age-old debate: do you reach a new audience or work to keep your customer? Well, if you’ve been on the internet lately, you’ve likely heard about the recent Bud Light controversy. In this article, we’d like to untangle this mess and examine what went wrong. No...

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Brand Mascots: The Lovable Sidekick for Your Business

Brand Mascots: The Lovable Sidekick for Your Business

Everyone needs a fun sidekick. This fun, loyal co-conspirator constantly assists the main character in princess stories, superhero comics - even your business, if you’ll let it! As you know, brand development is important to help your company succeed. From researching...

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What Makes Good Branding?

What Makes Good Branding?

Branding refers to the techniques a company follows to create a unique identity for the business itself. Branding can involve the company’s public image, the company website, the products/services the business offers, or the customer experience the staff provides. A...

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Should you use SEO, SEM, or both?

Should you use SEO, SEM, or both?

There are several techniques that people swear by in digital marketing, but two are constantly battling each other for the top spot in marketers’ minds - SEM and SEO. So which one should you focus on: SEO (search engine optimization) or SEM (search engine marketing)?...

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10 Most Creative Entrepreneurs in Japan

10 Most Creative Entrepreneurs in Japan

You knew our list of the 10 most creative entrepreneurs in Japan was coming - we are Matcha Design, after all! You may be surprised to learn the names behind some of the most notable companies you’ve heard of. Read on to learn about the best entrepreneurs born in...

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Keep Learning: A Constant Goal for Creatives

Keep Learning: A Constant Goal for Creatives

With deadlines looming overhead and the next project always on the horizon, it can be a struggle for creatives to justify the time it takes to sharpen skills, develop new ones, or stay on top of the industry. However, whether your knowledge base is design or another...

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The Truth on Measuring Business Services Success

The Truth on Measuring Business Services Success

It’s relatively easy for a business that sells products to measure success. All it really takes is a simple, “How many people are buying our product?” but with business services, it’s more challenging. There are several touchpoints along the way, all of which are...

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Matcha Design Wins Five 2010 Communicator Awards

Matcha Design Wins Five 2010 Communicator Awards

The winners of the 2010 Communicator Awards have been announced by the International Academy of the Visual Arts, and Matcha Design has walked away with 2 Awards of Excellence and 3 Awards of Distinction.  "We understand that the economic environment has been tough...

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Matcha Design Honored with Two American Design Awards

Matcha Design Honored with Two American Design Awards

Matcha Design announced today that they have received two awards from the American Design Awards for the design of chrislophotography.com and tulsachildrensmuseum.org. The entries by Matcha Design were among 40 sites chosen from a pool of 720 entries. "Receiving two...

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Matcha Design Awarded Six 2010 Davey Awards

Matcha Design Awarded Six 2010 Davey Awards

The winners of The 2010 Davey Awards have been announced by the International Academy of the Visual Arts today. With over 4,000 entries from across the US and around the world, the Davey Awards honors the finest creative work from the best small firms, agencies, and...

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Matcha Design Receives Silver Winner at 2010 W3 Awards

Matcha Design Receives Silver Winner at 2010 W3 Awards

The Winners of The 2010 W3 Awards have been announced by the International Academy of the Visual Arts today. Receiving over 3,000 entries, The W3 Awards honors outstanding Websites, Web Marketing, Web Video, & Mobile Apps created by some of the best interactive...

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