Blog
Sales Kick-Off Campaign 101
Are you part of a mid-sized company or a corporation, and do you wish more leads and sales were walking through your door? If so, there’s a way to fix that! It’s time to put together a Sales Kick Off Campaign. Not sure how it works? We’ll walk you through it. What Is...
A Christmas Tale About Friendship
In the late 1880s, in a quaint town called Aspen Hollow, two teens, Effie and Sam, shared dreams as vast and sparkling as the celestial winter sky above. Effie had a flair for creating enchanting designs, each stroke of artistic passion as limitless as the...
Balancing Fun and Profits: Lessons From Two Point Hospital
In the world of gaming, few titles manage to combine entertainment and education as effectively as Two Point Hospital. While in some ways, the game does its best to deviate from reality—with conditions such as “lightheadedness,” which involves patients needing light...
The Anatomy of a Successful Landing Page
Not sure what a landing page is or what elements it should have? Landing pages have a specific purpose, but once you’ve got it nailed down, they’re easy to understand. Let’s unpack the history of landing pages, what they are, and more. By the way - if you’re wondering...
Top Content Marketing Mistakes Made By Experts
Being in the web design and marketing industry for decades provides you a unique insight into the mistakes that can be made - whether you’ve made them yourself or seen others do it. Despite the fact that learning from your own mistakes is often the most effective way...
You Are the Reason Matcha Design Succeeds!
The team at Matcha Design wishes you a very happy Thanksgiving! Every year (usually, over turkey, stuffing, and cranberry sauce) people pause during Thanksgiving week to remember what they’re thankful for. As we make our own preparations to enjoy the season, we can’t...
Empowering Pathways: Nurturing Design Confidence for Young and Aspiring Creators
At Matcha Design, we’ve come a long way from where we once stood. I started my graphic design career as a mail boy in the 1980s at a design firm in Hong Kong. I had no training and no experience - but what I did have was a deep passion for design and an unquenchable...
Let Go So You Can Do More
Owners of small to medium businesses are faced with decisions every day. What clients do you take on, and which do you decide not to take? How many physical and digital assets should you keep, and which are contributing to office clutter and mental distraction? It’s...
The Power of Details in Design
If you’ve ever gone to an art gallery and gone up to some of the best-known paintings, you’ve probably noticed the high level of detail that goes into them. In fact, many paintings are equally enjoyable from far away and up close. The mark of a great artist is how...
Matcha Design Is Honored With Four 19th Annual Davey Awards
Davey Awards recognize small shop owners with undeniable creativity. This year, creative full-service agency Matcha Design was honored with four silver awards. 2023 Wins Stacking Up for Experienced Tulsa Design Agency Matcha Design earned four silver awards: three of...
Distraction-Free Learning: How to Focus
Spending all day on the computer (whether from a home office or a corporate one) has benefits and drawbacks. One of the drawbacks is known as the “research rabbit hole” - a phenomenon that happens when you spend inordinate amounts of time researching a topic/idea. One...
Top 10 Causes and Effects in UX
Everything you do has an impact, whether it’s your marketing strategy or the user experience (UX). The goal of UX design is to make it as easy as possible for your website or app users to navigate and interact with the design - so what are some of the things that...
Top 10 Causes and Effects in UX
Everything you do has an impact, whether it’s your marketing strategy or the user experience (UX). The goal of UX design is to make it as easy as possible for your website or app users to navigate and interact with the design - so what are some of the things that...
Top 10 Attributes of a Successful Designer
What does it take to become a successful designer? To be trusted with all types of design projects and juggle them well? Becoming a successful designer is no small feat, and there are several attributes great designers have in common. 1. The Spark of Creativity The...
Create a Positive Vibe in the Office
Negativity is like a leech that sucks all your creative energy away. It’s best to deal with it swiftly. If you’ve already been dealing with negativity for some time, a detox is necessary before you can rebuild a peaceful atmosphere. Whether you work from home or in a...
Great Design: Dance Between Creativity & Practicality
Imagine you’re at a dance performance. Multiple elements come together - music, lighting, dance - to create something magical and memorable. The dancers are synchronized, working together seamlessly. Nothing distracts from the main focus of the piece. In the same way,...
Why Designing a Good Website is Harder Than It Looks
You need a website!” How many times have you heard that one? How often have you said, “Okay, I’ll make it myself.” Then you tried it, and you quit because it’s never as simple as it seems. Here’s a bit about some of the most popular DIY options and why they may fall...
Reach New Audience vs. Keep Your Customer
Ah, the age-old debate: do you reach a new audience or work to keep your customer? Well, if you’ve been on the internet lately, you’ve likely heard about the recent Bud Light controversy. In this article, we’d like to untangle this mess and examine what went wrong. No...
Brand Mascots: The Lovable Sidekick for Your Business
Everyone needs a fun sidekick. This fun, loyal co-conspirator constantly assists the main character in princess stories, superhero comics - even your business, if you’ll let it! As you know, brand development is important to help your company succeed. From researching...
What Makes Good Branding?
Branding refers to the techniques a company follows to create a unique identity for the business itself. Branding can involve the company’s public image, the company website, the products/services the business offers, or the customer experience the staff provides. A...
Should you use SEO, SEM, or both?
There are several techniques that people swear by in digital marketing, but two are constantly battling each other for the top spot in marketers’ minds - SEM and SEO. So which one should you focus on: SEO (search engine optimization) or SEM (search engine marketing)?...
10 Most Creative Entrepreneurs in Japan
You knew our list of the 10 most creative entrepreneurs in Japan was coming - we are Matcha Design, after all! You may be surprised to learn the names behind some of the most notable companies you’ve heard of. Read on to learn about the best entrepreneurs born in...
Keep Learning: A Constant Goal for Creatives
With deadlines looming overhead and the next project always on the horizon, it can be a struggle for creatives to justify the time it takes to sharpen skills, develop new ones, or stay on top of the industry. However, whether your knowledge base is design or another...
The Truth on Measuring Business Services Success
It’s relatively easy for a business that sells products to measure success. All it really takes is a simple, “How many people are buying our product?” but with business services, it’s more challenging. There are several touchpoints along the way, all of which are...
Matcha Design Sweeps Fourteen Service Industry Advertising Awards
Matcha Design announced that they have been awarded fourteen awards by the 7th Annual Service Industry Advertising Awards (SIAA). "This is fantastic news." said Chris Lo, President and Creative Director of Matcha Design, regarding the collection of awards. "To kick...
Matcha Design Wins Five 2010 Communicator Awards
The winners of the 2010 Communicator Awards have been announced by the International Academy of the Visual Arts, and Matcha Design has walked away with 2 Awards of Excellence and 3 Awards of Distinction. "We understand that the economic environment has been tough...
Matcha Design Honored with Two American Design Awards
Matcha Design announced today that they have received two awards from the American Design Awards for the design of chrislophotography.com and tulsachildrensmuseum.org. The entries by Matcha Design were among 40 sites chosen from a pool of 720 entries. "Receiving two...
Matcha Design Receives American Design Award on Energy Law Website
Matcha Design announced today that they have received an American Design Awards for the design of energylegalcounsel.com. The entry by Matcha Design was among 49 sites chosen from a pool of 702 entries. "We were excited to have the opportunity to build a good energy...
Matcha Design Awarded Six 2010 Davey Awards
The winners of The 2010 Davey Awards have been announced by the International Academy of the Visual Arts today. With over 4,000 entries from across the US and around the world, the Davey Awards honors the finest creative work from the best small firms, agencies, and...
Matcha Design is Featured in ‘Logolicious’ by Peleg Top
Award-winning Tulsa based design firm, Matcha Design, has six logo designs featured in the latest Collins Design Book – Logolicious, "a tasty collection of the best logos from around the globe." Matcha Design, a full-service design firm, is proud to announce that six...
Matcha Design Receives Silver Winner at 2010 W3 Awards
The Winners of The 2010 W3 Awards have been announced by the International Academy of the Visual Arts today. Receiving over 3,000 entries, The W3 Awards honors outstanding Websites, Web Marketing, Web Video, & Mobile Apps created by some of the best interactive...
Matcha Design Receives Gold Award from American Design Awards
Matcha Design announced today that they have received a gold award from the American Design Awards for the design of umecms.com. The entry by Matcha Design was among 73 sites chosen from a pool of over 1,000 entries in April. "UME CMS is Matcha's own beloved project,"...
Matcha Design – Winner of Two New American Design Awards
Matcha Design announced today that they have received a gold award from the American Design Awards for the design of adamwcurran.com, and a silver for asburytulsafoundation.org. The entries by Matcha Design were among 49 sites chosen from a pool of 669 entries. Adam...
Matcha Design Receives 2 Davey Awards in the 2009 Competition
The winners of The 2009 Davey Awards have been announced by the International Academy of the Visual Arts today. With over 4,000 entries from across the US and around the world, the Davey Awards honors the finest creative work from the best small firms, agencies and...
Matcha Design Wins Award of Excellence and Award of Distinction at 2009 Communicator Awards
The winners of the 2009 Communicator Awards have been announced by the International Academy of the Visual Arts today. Matcha Design, a Tulsa-based creative agency, has won an Award of Excellence and an Award of Distinction for the Tulsa Children's Museum website....
Matcha Design Receives Award of Excellence from American Design Awards
Matcha Design announced today they were given the Award of Excellence from the American Design Awards for their design of TulsaOpera.com. The entry was among 41 sites chosen from a pool of over 800 entries during the month of July last year. "We are really pleased to...
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