Service industry advertisers clamor each year for a chance to win the Service Industry Advertising Awards. This year, Matcha Design brought home ten more awards.
This year, the 21st Annual Service Industry Advertising Awards (SIAA) saw over 1,000 entries in the following criteria: creativity, quality, execution, consumer appeal, and breakthrough advertising content.
Matcha Design was honored to win ten awards this year, all of which were gold, silver, or bronze. โWe are thankful that this year, we surpassed last yearโs achievements by not only winning the SIAA awards, but by surpassing the merit awards this year. We are constantly innovating and learning, and weโre glad to see our award standings reflect that,โ Chris Lo, founder of Matcha Design, said.
The SIA awards are the only ones that specifically recognize advertising achievements for those in the service industry. Because most other awards tend to focus on businesses that offer tangible products, SIAA enables business owners within the service industry to receive special notice for their efforts.
Matcha won four gold, two silver, and four bronze awards:
- Gold | Thea Lissi | Matcha Design | Special Video – More than 2 min. | ME MYSELF & I
- This video was originally filmed by a local videographer and required a lot of editing to give it the professional, groundbreaking look it has
- Editing was conducted with multiple time constraints and limited footage
- This is Theaโs first official music video – it had to set the tone for the rest of her work
- Lighting and visual effects were added to amplify the message and mood of the song
- Gold | Oklahoma Chiller | Matcha Design | Other: Misc. Collateral, Special Promo | Oklahoma Chiller Commemorative Coins
- This project started out as a one-coin project, but the client liked it so much that they asked for five more
- Each coin was created to be given to exemplary employees
- Matcha Design had to consider the rules of coin design throughout the planning and implementation process
- Each of the six beautiful coins in the series has a different meaning, but they work together to reinforce the values of Oklahoma Chiller
- Gold | MidFirst Bank | Matcha Design | Website | MoneyMoments.com Website
- Organization was a key element of this project, which entailed organizing already-existing information and moving it to a new website
- All web pages were created with a different target audience in mind than the MidFirst Bank website
- The project required 120 web pages, including several calculator pages and multiple blog articles
- The website is user-friendly, seamless, and features quick page loading speeds
- Gold | Laflin Investigative Group | Matcha Design | Website | Laflinpi.com Website
- Compliance is important for any website, but is especially important for websites in the legal field
- The fast-loading website features several pages: Home, About, Services, Case Studies, Clients Served, FAQ, Blog, and more
- Branding and messaging are consistent throughout the website, giving a sense of trustworthiness and integrity
- Silver | Consolidated Communications | Matcha Design | Special Event Materials | Consolidated Pinnacle Trip Booklet
- High-quality award tip booklet for top sales personnel
- Includes content from personalized travel information, destination and events info, and dining options/menus
- Also includes fun information about other teams to help everyone get to know each other better
- Silver | WATT Global Media | Matcha Design | Website | WATT Online Media Kit Design
- The website enables visitors to immediately select their area of interest and navigate to the relevant content for that industry
- Each media kit features a breakdown of the benefits of advertising through WATT and the different categories for each industry
- The intuitive and interactive site design keeps visitors engaged throughout the discovery process
- Website design, UX, and UI were created by Matcha Design
- Bronze | 1st Church of Sapulpa | Matcha Design | Website | 1st Church of Sapulpa Website
- The new website is effective at attracting the churchโs target audience
- On-site photos are scattered throughout the website to reinforce the visual aspect and provide historical context, showing its legacy in the community
- Bronze | Consolidated Communications | Matcha Design | Logo/Letterhead Design | Break Through Logo
- This logo for their 2023 sales kick-off features a space shuttle in the center and wings on the outside (reminiscent of a flight patch)
- Elements are added to give the logo a sense of motion
- The text features a stark contrast in the middle of the letters to reinforce the โbreak throughโ message to mimic the look of a shuttle taking off
- Bronze | Consolidated Communications | Matcha Design | Other: Misc. Collateral, Special Promo | Consolidated Sales Sheet Design
- Sales sheets are concise and engaging, showing only relevant information for buyers to make an informed decision
- Multiple graphics call out valuable data and provide visual representation of the fiber network
- Imagery and brand colors are incorporated throughout for consistency
- Bronze | Consolidated Communications | Matcha Design | Integrated Marketing Campaign | Race to 18K Campaign
- Designed the logo and spearheaded the internal marketing campaign for the internal sales rally for the second quarter of 2023
- Other deliverables for the integrated campaign included: online and offline banner, poster, PowerPoint template, etc.
Matcha Design began entering the SIA awards in 2010, and has consistently won each year since. Including this yearโs announcements, Matcha Design has won a total of 211 SIA awards. In 2012, 2014, 2016, 2019, and 2020, Matcha was honored to receive the coveted โBest of Showโ award as well.
Since Matcha Designโs first entry in 2010, theyโve won:
- Best of Show – 5 wins
- Gold – 90 wins
- Silver – 42 wins
- Bronze – 33 wins
- Merit – 41 wins
Learn more about Matcha Design at MatchaDesign.com.
