Tulsa, OK – November 9, 2012 –ย Matcha Design helps Arizona State University (ASU) and MidFirst Bank prepare students for their college experience by developing anย informational video about the new ASU-themed student ID card.
The “Sun Card” and “Pitchfork Card” from MidFirst Bank serve as the official ASU photo student ID, building access card, check card for bank accounts, and more. Ultimately, it helps students navigate their campus and college needs with one resource.
“The video incorporates existing campus footage with custom animations, voiceover, and artwork; so it is easy for students to understand how to use their new cards,” said Chris Lo, President of Matcha Design.
A short and long version of the video was created for the different marketing needs on campus and was primarily used to educate students while waiting to take ID photos and access other services to start their semester.
