Infusing Traditional Value to Your Marketing When you think of “traditional values,” what comes to mind? Maybe it’s the idea of family gathered together, sharing traditions. Perhaps it’s showing respect to one’s elders, or maybe it’s more individual– courage in the...
Do you know the children’s rhyme called “Going on a Bear Hunt”? It’s a story that talks about encountering different obstacles and realizing that the way forward is blocked– the narrator “can’t go around it, can’t go under it,” and in the end, they realize they...
As business owners and entrepreneurs, it’s easy to assume that the more knowledgeable a customer is, the more likely they are to start comparison shopping and hard negotiating. However, the opposite is true. Research tells us that clients who receive impactful...
In life and business, connections are everything. For solo entrepreneurs, startup founders, and those who lead a well-established business, your network can open doors to new opportunities, collaborative projects, and even lifelong partnerships. However, building...
Creativity in entrepreneurship goes beyond inventing new products or services. At its core, creativity is about solving problems in unique ways, striving for innovation, and driving growth with imaginative visions. The United Kingdom is home to many creative,...
Strategies where companies attempt to break into untapped markets can be highly effective. But what about strategies for standing out in crowded markets? Businesses take a number of routes to differentiate themselves from the competition. You might offer novel...
Savvy business owners and entrepreneurs know that the marketing world is constantly changing. Staying on the cutting edge is essential for success, but it’s challenging to keep up with all shifting trends, especially when juggling an overwhelming load of daily tasks...
Imagine walking into a local coffee shop where the barista knows your name, remembers your favorite drink, and even asks about your kids’ baseball game. This level of personal connection isn't just heartwarming—it's a powerful example of how small businesses can...
Pricing is a powerful tool for conveying value and driving conversions. Businesses must employ strong pricing strategies. For small businesses, value-based pricing models can be a compelling way to structure their pricing to prioritize consumer flexibility and help...
It’s no secret that content marketing is a powerful growth strategy for businesses in the services industry. There’s a reason why, in 2024, the total value of the content marketing industry is estimated to reach $600 billion. However, it’s not as simple as just...
Strategic storytelling is the key to creating content that truly resonates with your audience. It's about communicating the right part of your story at the right time and in the right place. This approach can make all the difference between engaging your audience and...
Business owners and entrepreneurs try as hard as they can to achieve their goals every single day. Tight deadlines are everywhere, and our clients need results now. However, what if we’re trying too hard? The Law of Reversed Effort states that sometimes, the harder...