Do you engage in social media, add SEO-minded keywords to your website, advertise with AdWords, and post or comment on industry blogs or forums, and now you want to know which of your myriad online marketing efforts is producing the most effective results? Enter...
Out of all the various online services provided by Google, few have seen as many major updates as Maps. From in-browser Google Earth to public transportation and Walking directions to Live Traffic, and now 3D route preview, also known as Helicopter View. Paul Yang...
This week I want to get into some more details along the lines of last week's info on creating emails for varied mail clients. For starters, I got some statistics on email client popularity from CampaignMonitor.com. Here are the clients with more than 5% market share....
When building a web page, one must always keep in mind the differences between the way browsers implement (or don't implement) web standards. When building emails, this is much, much worse. For starters, there are no specific standards regarding what should and...
A great website design is an important part of a good marketing strategy. However, it's also important to realize where the website fits within that strategy, and that it isn't the whole strategy. Even within the website itself, a great design is useless if nobody can...
We've covered almost everything we need to create QR Codes. The next thing we need is version information blocks. The version information blocks simply tell the reader what version the symbol is, and therefore how many modules wide and tall it is. Table 11 shows the...
Now that we've got the data and error correction sorted out, we're almost ready to place it in the symbol. As seen in Part 2, the data and error correction modules basically go everywhere that isn't taken up by something else. The reason we're not quite ready to place...
I had planned on holding off the error correction until later, but it really fits better right here. Before error correction is done, the data that we've generated must be broken down into "code words", which are just 8-bit bytes. All we have to do is take our "bit...
Now we'll cover how the data is encoded. There are several steps involved. First, the encoding method is chosen, then the raw data is converted to binary based on the encoding method, then the error correction algorithm is applied, and then the data is placed in the...
The next important thing we'll look at is the structure of a QR code. The below diagram shows names of the different sections of a QR symbol. Then I'll go over each one in more detail. Keep in mind that below if I mention one copy of something being the original and...
Recently I undertook a task to develop a QR Code generator. I was surprised to find how difficult it was to find complete information on the QR Code specification. Most of what I found only explained part of the puzzle. So my new endeavor is to completely explain the...
When people think of animation design, they usually think of a 16:9 or 4:3 ratio animation. We usually have a lot of freedom and pixel real estate to work with. Adding HD graphics, detailed videos are straightforward and pleasing to the eye, but when it comes to...