Ah, the age-old debate: do you reach a new audience or work to keep your customer? Well, if you’ve been on the internet lately, you’ve likely heard about the recent Bud Light controversy. In this article, we’d like to untangle this mess and examine what went wrong. No...
Entrepreneur
10 Most Creative Entrepreneurs in Japan
You knew our list of the 10 most creative entrepreneurs in Japan was coming - we are Matcha Design, after all! You may be surprised to learn the names behind some of the most notable companies you’ve heard of. Read on to learn about the best entrepreneurs born in...
Keep Learning: A Constant Goal for Creatives
With deadlines looming overhead and the next project always on the horizon, it can be a struggle for creatives to justify the time it takes to sharpen skills, develop new ones, or stay on top of the industry. However, whether your knowledge base is design or another...
The Truth on Measuring Business Services Success
It’s relatively easy for a business that sells products to measure success. All it really takes is a simple, “How many people are buying our product?” but with business services, it’s more challenging. There are several touchpoints along the way, all of which are...
What’s Your Interstellar Leadership Style?
More interstellar content, you say? We thought you’d never ask! In this article, we’ll talk about how to tell which leader from the interstellar war saga you are most like. Let’s dive in! The Dark Lord If you’re a dark lord, your team trembles whenever you enter a...
The Sticky Truth About Leadership
Leadership qualities must be learned - but it’s possible that not everyone is capable of learning them. Some of these traits are quite difficult to develop for some people - so what’s the deal? Why are some people better at learning them than others? Some of the...
Are Good Leaders Born or Made?
We’ve come a long way from the outdated views of the past that dictated that the best leaders came from the children of other leaders. We have learned to accept that there are no “born leaders,” and that the skills required to become a leader can be learned. But how...
Practical Ways to Find Your Niche
65% of small businesses fail in the first ten years. This is, in part, because they often fail to find a niche. Finding a niche is an incredibly important aspect of running and maintaining a business, yet it’s one of the most overlooked steps. Finding the right niche...
Home Office Set Up Myth
You don’t have to look hard to find YouTube tutorials on how to set up a beautiful home office. Many people feel that it’s absolutely necessary to make a home office as attractive as possible by buying high-end desks, chairs, keyboards, etc. In fact, some think it’ll...
10 Most Creative Black Entrepreneurs in the World
In honor of black history month, we’d like to shine the spotlight on ten creative black entrepreneurs throughout the world who have what it takes to succeed, despite the odds. Inspiring millions throughout their careers, these individuals are legendary not just for...
10 Most Creative Entrepreneurs in the United States
Who are your business idols? The people who inspire you to get up every day and create interesting, new products and services for your customers? The people who paved the way for your business? I don’t know who your rockstars are, but I want to share 10 of mine with...
Should I Join the Anti-Smartphone Revolution?
You may have heard about the dumb phone revolution or the anti-smartphone movement and thought, “That sounds intriguing!” This article is written for you. If you’ve ever wondered what it’d be like to spend less time on the internet, ditch your smartphone (or not use a...