We live in a visual culture, so adding video to your marketing strategy can be extremely effective. In 2011, we did a video for a local church highlighting the different levels of student ministry available to the community. The video was an engaging visual tool for...
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Timing is Everything: Social Media Scheduling for Maximum Exposure
As the age old saying goes, "timing is everything". You don't have to be living very long to understand this concept, but how many times do we ignore this idea when it comes to our social media messaging? If you have any social media accounts for your business or...
Behind The Scenes at Matcha Design’s September Photo Shoot
Matcha Design - Friday, September 7, 2012 In early September, we shot a magazine cover featuring a family who had overcome adversity in their lives. Not only did we need to get an engaging cover shot that left room for plenty of surrounding text, but we had to capture...
More Than a Click of a Button
This past month I experienced my very first Matcha Design commercial photo shoot. BlueSpeed, an Oklahoma company specializing in home and commercial automation and lighting design, requested pictures of their technology work. We traveled to a beautiful home near...
Photography is an Art Form, Not Your Aunt’s Pet Project
In today's creative world it seems like every teenager, mom, scrap-booker or receptionist considers themselves a professional photographer. Now, before you take me the wrong way, I am not saying these people do not have an eye for photography. They may actually be...
Nonprofits: Finding a Design Agency
Having relevant design communications is pivotal in any industry; however, in light of budgetary and manpower obstacles many times nonprofit organizations lack the creative luster for-profit agencies can obtain. To overcome these obstacles, nonprofit agencies resort...
Thoughts on Media Queries and the iPad 3
The line between mobile and non-mobile has been blurry for a while. We have tablets and netbooks that fall somewhere between phones and desktops, and even other devices such as game consoles browsing the web, all with varying screen sizes, resolutions, and densities....
How You Present a Website Matters
As web professionals, we always try to find creative ways to present web content in order to provide a more comfortable viewing experience. One of the more popular web features nowadays is to use custom web fonts on web site vs the good ole Arial, Verdana... However,...
What is OOCSS? (Object Oriented CSS)
Object Oriented CSS is a method of development as it pertains to the HTML and CSS relationships designed to reduce redundancy in CSS, primarily to make more manageable code. The idea is (basically) to take reused styles and assign them to individual classes, then the...
5 Free CSS Tools
We web developers and designers use a lot of tools to help us create compatible, well-built websites more easily and quickly. Today I'm sharing with you a few of the tools that I like, specifically those made to assist with CSS. 1. CSS Typeset This handy tool lets you...
A Look at Android Training
Did you know Google has a bunch of online tutorials on Android Development? These training courses, collectively called simply "Android Training," can be found at https://developer.android.com/training/index.html. These tutorials focus on a wide array of topics, from...
How to Simulate HTML5 and CSS3 Support
Eventually we'll see the day when we can purely use HTML5 and CSS3 and have no fear that anyone who actively browses the web will have such an ancient client that they can't see what we've intended. Unfortunately that day isn't today, so we still need to have options...