Everything you do has an impact, whether it’s your marketing strategy or the user experience (UX). The goal of UX design is to make it as easy as possible for your website or app users to navigate and interact with the design - so what are some of the things that...
What does it take to become a successful designer? To be trusted with all types of design projects and juggle them well? Becoming a successful designer is no small feat, and there are several attributes great designers have in common. 1. The Spark of Creativity The...
Negativity is like a leech that sucks all your creative energy away. It’s best to deal with it swiftly. If you’ve already been dealing with negativity for some time, a detox is necessary before you can rebuild a peaceful atmosphere. Whether you work from home or in a...
Imagine you’re at a dance performance. Multiple elements come together - music, lighting, dance - to create something magical and memorable. The dancers are synchronized, working together seamlessly. Nothing distracts from the main focus of the piece. In the same way,...
You need a website!” How many times have you heard that one? How often have you said, “Okay, I’ll make it myself.” Then you tried it, and you quit because it’s never as simple as it seems. Here’s a bit about some of the most popular DIY options and why they may fall...
Ah, the age-old debate: do you reach a new audience or work to keep your customer? Well, if you’ve been on the internet lately, you’ve likely heard about the recent Bud Light controversy. In this article, we’d like to untangle this mess and examine what went wrong. No...
Everyone needs a fun sidekick. This fun, loyal co-conspirator constantly assists the main character in princess stories, superhero comics - even your business, if you’ll let it! As you know, brand development is important to help your company succeed. From researching...
Branding refers to the techniques a company follows to create a unique identity for the business itself. Branding can involve the company’s public image, the company website, the products/services the business offers, or the customer experience the staff provides. A...
There are several techniques that people swear by in digital marketing, but two are constantly battling each other for the top spot in marketers’ minds - SEM and SEO. So which one should you focus on: SEO (search engine optimization) or SEM (search engine marketing)?...
You knew our list of the 10 most creative entrepreneurs in Japan was coming - we are Matcha Design, after all! You may be surprised to learn the names behind some of the most notable companies you’ve heard of. Read on to learn about the best entrepreneurs born in...
With deadlines looming overhead and the next project always on the horizon, it can be a struggle for creatives to justify the time it takes to sharpen skills, develop new ones, or stay on top of the industry. However, whether your knowledge base is design or another...
It’s relatively easy for a business that sells products to measure success. All it really takes is a simple, “How many people are buying our product?” but with business services, it’s more challenging. There are several touchpoints along the way, all of which are...