The project manager a client chooses can make or break their success. Many prospective clients know this and, as a result, are extremely picky about the project managers they consider. They may be looking for certifications, reviews, examples of past projects – or all...
Many potential clients think that copywriters are a dime a dozen. After all, COVID got a lot of people comfortable with the idea of working from home, so copywriters started cropping up right before ChatGPT burst onto the scene, threatening to take our jobs. Things...
Are you part of a mid-sized company or a corporation, and do you wish more leads and sales were walking through your door? If so, there’s a way to fix that! It’s time to put together a Sales Kick Off Campaign. Not sure how it works? We’ll walk you through it. What Is...
In the late 1880s, in a quaint town called Aspen Hollow, two teens, Effie and Sam, shared dreams as vast and sparkling as the celestial winter sky above. Effie had a flair for creating enchanting designs, each stroke of artistic passion as limitless as the...
In the world of gaming, few titles manage to combine entertainment and education as effectively as Two Point Hospital. While in some ways, the game does its best to deviate from reality—with conditions such as “lightheadedness,” which involves patients needing light...
Not sure what a landing page is or what elements it should have? Landing pages have a specific purpose, but once you’ve got it nailed down, they’re easy to understand. Let’s unpack the history of landing pages, what they are, and more. By the way - if you’re wondering...
Being in the web design and marketing industry for decades provides you a unique insight into the mistakes that can be made - whether you’ve made them yourself or seen others do it. Despite the fact that learning from your own mistakes is often the most effective way...
The team at Matcha Design wishes you a very happy Thanksgiving! Every year (usually, over turkey, stuffing, and cranberry sauce) people pause during Thanksgiving week to remember what they’re thankful for. As we make our own preparations to enjoy the season, we can’t...
At Matcha Design, we’ve come a long way from where we once stood. I started my graphic design career as a mail boy in the 1980s at a design firm in Hong Kong. I had no training and no experience - but what I did have was a deep passion for design and an unquenchable...
Owners of small to medium businesses are faced with decisions every day. What clients do you take on, and which do you decide not to take? How many physical and digital assets should you keep, and which are contributing to office clutter and mental distraction? It’s...
If you’ve ever gone to an art gallery and gone up to some of the best-known paintings, you’ve probably noticed the high level of detail that goes into them. In fact, many paintings are equally enjoyable from far away and up close. The mark of a great artist is how...
Spending all day on the computer (whether from a home office or a corporate one) has benefits and drawbacks. One of the drawbacks is known as the “research rabbit hole” - a phenomenon that happens when you spend inordinate amounts of time researching a topic/idea. One...