I rarely take my actual camera with me these days. Why would I carry around a bulky Canon camera when I could simply slip my phone into my pocket? However, using the camera on your phone has a time and a place. A camera phone is good for a quick snapshot of your...
You have an exciting event coming up at your business or organization and now you want to write an announcement for your website, but are stuck wondering how to begin. Well, writing a news announcement for your website doesn't need to be rocket science, but the key to...
This week started off as usual: open the door, throw down my bags and receive a barking "hello" from our office dog, Pancake; however, there was one major difference. Pancake, our extremely hairy, somewhat eccentric, Pomeranian was basically shaved! Where long, golden...
I have a background in nonprofit communications and I absolutely love working with organizations that are changing the community. Since working with Matcha Design I have had to the opportunity to really examine nonprofit websites and their effectiveness. A...
Having an e-newsletter can be a very powerful tool. It can inspire brand awareness, motivate readers to participate in your services, increase your sales/donations and more. These are all amazing benefits, but how do you go about strategizing, creating and pushing out...
In a social experiment by Washington Post a couple years ago, a talented violinist performed in one of Washington D.C.'s busiest metro stations where more than 1,100 people travel every day. In the 45 minutes the musician played, only 6 people stopped and stayed for a...
Check out this YouTube video Google posted showing what the world searched for in 2012. It is amazing to see all the huge events and trending topics in 2012 through the "eyes" of Google, and it gets me thinking...2012 was a big year for Matcha Design....
If you have worked in the professional world for any length of time you will encounter client/vendor relations at some level. Working with clients or vendors is usually enjoyable, but when an order does not go smoothly it can be uncomfortable. It is inevitable you...
Today I was in a local food court and innocently wandered into a cookie store after enjoying a very healthy lunch. I was overwhelmed by the number of choices: chocolate chip, M&M, sugar, iced, glazed, snickerdoodle, cookie pies, cookie cakes and the list goes on....
You may have noticed increased news and blog postings on our website over the last three months. Why? It’s not because we like to flap our “lips”; that is the last thing people want you to be motivated by when posting a blog. At Matcha Design we believe in sharing our...
Although we live in a digital age, mailing postcards to attract customers to your business can still be very effective. Direct mail pieces can be a great addition to your marketing strategy, but as with any marketing strategy the key is standing out from the...
We live in a visual culture, so adding video to your marketing strategy can be extremely effective. In 2011, we did a video for a local church highlighting the different levels of student ministry available to the community. The video was an engaging visual tool for...