Designing for the sake of winning awards is not the best way to express creativity, but it’s good to understand the mindset of competitions. By thinking outside of the box and incorporating some new philosophies you can give yourself the best leg up. Earning awards is...
As a designer, particularly if you’re jumping into the freelance market, setting yourself apart from the rest of the pack and make all the difference in your business growth and attracting new clients. Why is finding a niche so important? Credibility. While your...
A surprisingly broad field, Artificial Intelligence isn’t just isolated to the computing sector; also encompassing the disciplines of philosophy, neuroscience, and psychology. Rather than simply understanding intelligence, the study of AI seeks to build & create...
Without off page optimization your chances of achieving a good ranking for your pages are poor. This is because off-page optimization is all about the inbound links you get for your website, making link building a sought after factor. There are many techniques of link...
What Is A/B Testing? At its core, A/B testing is exactly what it sounds like: you have two versions of an element (A and B) and a metric that defines success. To determine which version is better, you subject both versions to experimentation simultaneously. In the...
Becoming a successful entrepreneur, in most cases, does not happen overnight. It takes time, effort, patience and motivation. Furthermore, it takes certain tools that apply to any business, online, big, small or otherwise. Read on to discover these four tools that any...
Emotional intelligence theorizes that people have the capacity to reason about emotions and emotional information. People with high EQ can solve emotion-related problems quickly and understand the meanings that emotions convey. High EQ people also know how to manage...
Designers are responsible for finding solutions. All that observation and listening would be wasted if it didn't lead to a solution. When a designer has a goal or an objective, he or she is designing a solution to an existing problem. In most cases, they should be...
Whether advisors want to admit it or not, the digital age is here. Technology is transforming our business and changing the behavior of our clients like never before. It has made the world smaller, given us shorter attention spans, and increased the number of ways we...
Are you having issues with your landing page? If so, you need to rethink your landing page strategy. The Internet is full of websites that experience very high bounce rates. Keep in mind that that reflects the quality of your landing page, among other things. Higher...
Banner advertisements are an integral part of online marketing and you will find them everywhere – on websites, blogs, social media, and much more. The banner ad is an eye-catching image with attractive contents to draw the target audience to the seller’s website and...
1. Site mapping Before we jump into a website’s site map design, you’ll require three things: Time A strong sitemap can’t be designed in 20 minutes. Does your business have the necessary time? People Key participants should contribute to the sitemap design. Who could...