Design, in every sense of the word, is a critical part of any successful business. From your logo to your website and your content, everything must be carefully crafted in a way that pleases the eye and appeals to your target audience. Doing this requires having...
UX, short for user experience, is a popular term flying around the design space right now. But where did it come from, and is it really new for the graphic design industry? What UX Design Looks Like A design that focuses on UX is centered on what the user wants and is...
Details are everything when it comes to design. The exact color, the right copy, and the best placement all work together to create designs that stand out and satisfy clients. Thorough designers who pay attention to every factor of a project are reliable and often...
Minimalism has changed throughout the years, starting with a focus on geometric shapes and eventually moving to the multi-faceted phenomenon we enjoy today. Minimalism has become a trend in architecture, art, interior and graphic design. Bauhaus School in Germany:...
Every designer should be an “actor” of sorts. In other words, they should be able to put themselves in their customers’ shoes. It’s important that designers understand the psychological impact of every element of logo design - from the colors to the typography. 1. The...
What is Skeuomorphism, Anyway? Skeuomorphism is a long word used in user interface (UI) design with a fairly simple meaning. The word is used to describe design elements that mimic their real-world counterparts in how they look and how users interact with them....
In the fast-paced world of design, trends come and go quicker than tribal tattoos in the 90s. But some design elements have stood the test of time, grabbing attention and conveying a feeling of professionalism that mid-sized businesses to giant corporations long for....
Many people don’t think about design and how it affects the customer journey (unless, of course, they’re designers). But design is a major part of creating a seamless customer journey. Without design, you’d be missing out on major elements of the typical customer...
Chris Lo, the founder of Matcha Design, was born to be a designer. “From the first time I learned to draw and held a camera in my hands, I was hooked on creative expression. The problem was that no one else saw it. Not my parents, not my first art director, not the...
Have you heard the term “personality hire” recently? And does your company specifically look for personality hires to add to the team? Let’s discuss the benefits, risks, and considerations for hiring based on personality. If you’ve never heard of personality hires,...
Getting your clients (and potential clients) to trust you is half the battle… but it’s a tough one. In fact, 54% of Americans say they’ve lost trust in a brand, and the two things customers want are good value for the price and high-quality products/services. ...
Did you know that modern nostalgia has become a graphic design trend for the second year in a row? With its blend of old and new, it captures the joy of days gone by while enabling people to stay tethered to reality. In other words, it’s a win-win situation for many...