Blog
The Search Engine Wars, SEO, and You
Google's recent loss of about two percent of their market share, dropping them below 75% for the first time since 2008, has created a lot of conversation among internet pundits. The main cause of this drop involves a change in Mozilla Firefox to switch its default...
SEO Localization
Since the Internet has global reach, many of our customers are thinking about the pros and cons of moving their brand into other countries. Earlier we posted about the different meanings of colors in other cultures. But colors are just the tip of the iceberg when you...
How Effective is Annoying Advertising?
With hundreds of TV channels competing more and more furiously for our attention, it is no surprise that advertisers are being increasingly controversial. Sometimes they make mistakes and accidentally breach the advertising codes. But much more often it's a deliberate...
Chris Lo Invited to Judge 21st Annual Communicator Awards
Chris Lo, President and Creative Director of Matcha Design, has been invited to serve on the judging panel of the 21st Annual Communicator Awards. "It's a privilege to participate in this year's judging panel for the Communicator Awards," said Chris. "I appreciate the...
Colors and Culture: Branding for an International Market
Being an American-based business ourselves, we tend to work with other American-based companies. By and large, most of our customers are local in scope and aren't interested in branding for anything other than the local market. But sometimes a company will come to us...
Artists vs. Designers: What’s the Difference?
Occasionally someone will refer to one of our designs as “a work of art.” While this is flattering, we don’t usually see it this way. Artists and designers both create visual compositions using a shared knowledge base, but the thought process, reasons, and results is...
Matcha Design Puts ECO Dentworks in the Limelight
ECO Dentworks, Calgary, Alberta’s most popular paintless dent repair shop, has launched their new website to rave reviews. Of course, their site was proudly designed and built by Matcha Design. “We’ve been the go-to company for ECO Dentworks for a number of years...
Are Website Templates a Good Idea?
In the early days of the World Wide Web, most websites were handcrafted affairs. A few applications came out which promised to make web design fast and easy for non-technical folks, but many of them were immediately recognizable as template-based – mostly because...
Maintaining a Balanced Social Media Portfolio
Companies trying to get their products in the public eye are confronted with a seemingly endless conglomeration of social platforms which are constantly gaining and losing users. Modern marketers must remain on top of trends to a level never seen before. Where...
Matcha Design Dominates RSI Envelopes Website Design
Facing poor design, incomplete work, and broken promises, RSI Envelopes needed someone to step up and deliver a powerful, feature-laden website designed to impress. Who else could they turn to but Matcha Design. "We knew the client had just had a bad experience with...
B2B Marketing: How to Present Your Benefits in Terms of Measurable, Tangible Results
When you're marketing a product or service to another business, it's important to outline the measurable, tangible results that are associated with your product or service. An average Joe consumer is heavily swayed by trends and emotion, so you can use these factors...
Matcha Design Knocks One Out of the Park for Legal Docs Depository
Legal Docs Depository had a brand new business idea for storage of important documents: secure, proof from fire, theft, and tornadoes, accessible even on weekends and holidays, free lawyer review, plus an online document viewing service which is unique in the field....
Engaging a Visual Culture
We live in a visual culture, so adding video to your marketing strategy can be extremely effective. In 2011, we did a video for a local church highlighting the different levels of student ministry available to the community. The video was an engaging visual tool for...
Timing is Everything: Social Media Scheduling for Maximum Exposure
As the age old saying goes, "timing is everything". You don't have to be living very long to understand this concept, but how many times do we ignore this idea when it comes to our social media messaging? If you have any social media accounts for your business or...
Behind The Scenes at Matcha Design’s September Photo Shoot
Matcha Design - Friday, September 7, 2012 In early September, we shot a magazine cover featuring a family who had overcome adversity in their lives. Not only did we need to get an engaging cover shot that left room for plenty of surrounding text, but we had to capture...
More Than a Click of a Button
This past month I experienced my very first Matcha Design commercial photo shoot. BlueSpeed, an Oklahoma company specializing in home and commercial automation and lighting design, requested pictures of their technology work. We traveled to a beautiful home near...
Photography is an Art Form, Not Your Aunt’s Pet Project
In today's creative world it seems like every teenager, mom, scrap-booker or receptionist considers themselves a professional photographer. Now, before you take me the wrong way, I am not saying these people do not have an eye for photography. They may actually be...
Nonprofits: Finding a Design Agency
Having relevant design communications is pivotal in any industry; however, in light of budgetary and manpower obstacles many times nonprofit organizations lack the creative luster for-profit agencies can obtain. To overcome these obstacles, nonprofit agencies resort...
Thoughts on Media Queries and the iPad 3
The line between mobile and non-mobile has been blurry for a while. We have tablets and netbooks that fall somewhere between phones and desktops, and even other devices such as game consoles browsing the web, all with varying screen sizes, resolutions, and densities....
How You Present a Website Matters
As web professionals, we always try to find creative ways to present web content in order to provide a more comfortable viewing experience. One of the more popular web features nowadays is to use custom web fonts on web site vs the good ole Arial, Verdana... However,...
What is OOCSS? (Object Oriented CSS)
Object Oriented CSS is a method of development as it pertains to the HTML and CSS relationships designed to reduce redundancy in CSS, primarily to make more manageable code. The idea is (basically) to take reused styles and assign them to individual classes, then the...
5 Free CSS Tools
We web developers and designers use a lot of tools to help us create compatible, well-built websites more easily and quickly. Today I'm sharing with you a few of the tools that I like, specifically those made to assist with CSS. 1. CSS Typeset This handy tool lets you...
A Look at Android Training
Did you know Google has a bunch of online tutorials on Android Development? These training courses, collectively called simply "Android Training," can be found at https://developer.android.com/training/index.html. These tutorials focus on a wide array of topics, from...
How to Simulate HTML5 and CSS3 Support
Eventually we'll see the day when we can purely use HTML5 and CSS3 and have no fear that anyone who actively browses the web will have such an ancient client that they can't see what we've intended. Unfortunately that day isn't today, so we still need to have options...
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