Blog
Is Any Publicity Really Good Publicity?
If you watched the Super Bowl last Sunday, you probably saw the stellar Budweiser "Lost Dog" commercial (if you missed it, catch it here). This ad, which hits on timeless themes of loyalty and friendship, has generated a tremendous amount of buzz and has been...
Matcha Design Picks Up 15 at the 2014 Service Industry Advertising Awards
Matcha Design brought home 15 new awards at the 12th Annual Service Industry Advertising Awards (SIAA). "It's always a great honor to receive such overwhelming recognition," said Chris Lo, President of Matcha Design. "We like to think that putting our clients first is...
Are you launching a business-to-business (B2B) marketing campaign?
Most companies are adept at marketing products to the general public and to fellow companies, but marketing services to fellow business owners can be more challenging. So in today's article, we'll explore how to launch an effective B2B marketing campaign for your...
5 Tips for Staying Safe Online
The Internet is an amazing accomplishment, making the sharing of enormous amounts of information and data as simple as clicking a mouse or tapping a screen. But like all human endeavors, there are criminals waiting to exploit it, people who delight in breaking trusts...
Matcha Design Ranks Second on BestWebFirms.com’s Top Ten List
Matcha Design was ranked second on BestWebFirms.com's January 2015 top ten list of best custom web design companies. BestWebFirms.com provides monthly rankings as a guide to find the best of the best internet marketing firms in the industry. "We are extremely excited...
Is It Time To Redesign Your Website?
When was the last time you refreshed your company website's design? If the answer is more than a couple years, then it's time to consider a refresh for your headquarters on the web. In today's tech-centric world, your identity on the web is an absolutely essential...
Wearable Technology 101
Wearable technology will be a hot commodity for 2015. The rapid rise of Android Wear devices, Google Glass, and the upcoming iWatch, along with Fitbit fitness bands and their copycats, demonstrates that there's surprising power in small packages. For the past several...
New Year’s Resolutions: Trim the Fat
A new year is a fresh start, a time that many people use to start thinking about those aspects of their lives that can be improved. Most of us just consider the most immediate things: eating right, working out, and generally trimming the fat. But how long has it been...
10 Common Mistakes for Young Developers
As a companion piece to our previous blog post “10 Common Mistakes for Young Designers,” we decided to take a look at the more technical aspect of web development. Through our observations on different websites and our conversation with different developers over the...
Matcha Design Picks Up Innovator Award at the 2014 Summit Emerging Media Awards
Matcha Design brings home an Innovator Award at the Summit Emerging Media Award (Summit EMA) competition held at the Summit International Awards. Matcha Design won this prestigious award for their work on Level 3 Communications' "Own It" interactive microsite. The...
10 Common Mistakes for Young Designers
A good design is a practical design but with the complexity of platform compatibility, industry requirements, demanding clients to the stress of meeting deadlines; achieving greatness in design isn't as simple as you think. In the interest of young designers...
Top 4 Marketing Trends of 2015
It's true: 2014 is nearly over! Now, it's time to look at the top four marketing trends that we expect to see in 2015. It should be noted that digital marketing dramatically outpaced all other marketing approaches, including phone, television, radio, print, billboards...
Ruby on Rails Compared to PHP
I've been using PHP for years. In some ways it's a messy language, but it gets the job done and is widely adapted in the web community. How about another programming language called, "Ruby on Rails"? Let's have a comparison between the two. For those not familiar with...
Google Analytics Advanced Segments
Do you engage in social media, add SEO-minded keywords to your website, advertise with AdWords, and post or comment on industry blogs or forums, and now you want to know which of your myriad online marketing efforts is producing the most effective results? Enter...
HTML5 Video Tips
HTML5 has a lot of new features. One of the coolest but not often utilized is the newelement. It allows pages to embed video files without requiring the user to download a plugin. By default YouTube videos use HTML5 if the user's browser supports it, and use Flash...
About HTML Entities
If you're using special (non-Latin) characters in your pages or emails, you'll want to convert those characters to HTML Entities. This naturally raises a few questions. What are HTML Entities? Why does it matter? What will happen if I don't? How do I do it? If you...
Google Maps Adds Helicopter View
Out of all the various online services provided by Google, few have seen as many major updates as Maps. From in-browser Google Earth to public transportation and Walking directions to Live Traffic, and now 3D route preview, also known as Helicopter View. Paul Yang...
Using iPad as a Light Source for Photography
I've seen people on websites talking about using iPads as light for photography, and videos of people holding a panel of three iPads to illuminate a face to snap a portrait. Although the result is good, attaching several iPads to a rig can be quite complicated,...
Creating HTML Email Part 2
This week I want to get into some more details along the lines of last week's info on creating emails for varied mail clients. For starters, I got some statistics on email client popularity from CampaignMonitor.com. Here are the clients with more than 5% market share....
Creating HTML Email
When building a web page, one must always keep in mind the differences between the way browsers implement (or don't implement) web standards. When building emails, this is much, much worse. For starters, there are no specific standards regarding what should and...
PCI Compliance Tips
Everyone who accepts credit/debit card payments online needs to be familiar with and implement the Payment Card Industry Data Security Standard. This is easiest for merchants who don't directly handle any cardholder data. For example, if your store hands the shopping...
Image Scaling Tips
Recently Matcha president/creative director Chris Lo and I were hashing out a solution to a problem. We needed to create print-quality images for a client, and use those same images on their website, which we were also building. The problem is that print requires high...
Image Manipulation in PHP – GD vs IMagick
Recently I've been working with image manipulation in PHP, using GD and ImageMagick. Both libraries are very useful but they're quite different in a number of ways. I thought I'd take this opportunity to go over some of the differences and provide some suggestions on...
Web Design and SEO
A great website design is an important part of a good marketing strategy. However, it's also important to realize where the website fits within that strategy, and that it isn't the whole strategy. Even within the website itself, a great design is useless if nobody can...
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.