Blog
2019 Communicator Awards | Matcha Design Takes Gold and Silver
The internationally recognized The Communicator Awards honor the creative excellence of professionals within the communications field. Founded by leaders within the industry over two decades ago, the awards currently receive over 6,000 entries from agencies of all...
How Your Brand Promise Can Set Your Business Apart
For small and mid-sized businesses your competition, footprint, or location might be hindering your ability to scale and reach the same market as your industry’s giants. That’s okay, because everyone starts small. The next tool in your marketing strategy should be...
Why Intent Matters When Choosing a Website Design Firm
“Is Your Website an All-Star…” featured article from Vantiv.com (now fisglobal.com) shares a deep-dive on common guidelines and execution for Value Added Resellers when updating or re-thinking the utility of their website. Akin to shedding extra weight in the fitness...
Matcha Design Wins Gold at The 16th Annual SIA Awards
Tulsa, Oklahoma based digital marketing firm Matcha Design has participated in the Service Industry Advertising Awards (SIA) for the past nine years, taking home multiple accolades that represent the quality product they deliver to clients. Judges awarded 136 Gold, 86...
Branding Identity Design: Defending Dignity
Defending Dignity is a Tulsa-based Non-Profit on a mission to support women who are victims of human trafficking. By reaching out to those affected by exploitation they aim to facilitate healing and restoration. “When the opportunity arises to help an organization...
Our Approach to Designing a Logo
Our goal is to create an image that will instantly reflect a company’s values, which requires careful attention. All research must be conducted thoroughly, and it’s paramount that design decisions be made in an unbiased way — especially given the current environment...
Mastering Balance and Rhythm in Design
Balance From a purely psychological perspective in human relationships, any imbalance in power is sure to create tension. While this phenomenon often leads to unsuccessful relationships between people, the concept is easy to understand — and we can apply the same...
Understanding Typography in Design
Typography is the art and technique of arranging type. Like fine-tuning a sports car, creating and defining great type design involves an intricate combination of educated and thoughtful selection of typeface, point size, line length, line spacing (leading), uniform...
Understanding Space and Scale in Design
Whether the project is graphic, animation, video, architectural, or product design, fully understanding both space and scale is crucial. At the fundamental level, this is built upon spatial savvy — the effective use of whitespace, grouping, visual elements, or...
Understanding Color Principles
Color principles can make your design dynamic, once you understand them. Sir Isaac Newton, the founder of modern physicals is the scientist attributed to the color wheel, in 1666. This circular diagram shows how colors are organized, and reveals their relationships to...
Matcha Design Awarded at Fourteenth Annual 2018 International Davey Awards
Tulsa, Oklahoma based full-service design agency Matcha Design proudly received distinction at the 2018 International Davey Awards. Three of the firms entries have been awarded this year, bringing Matcha's total award tally to 308. The Davey Awards honor the...
How to Create a Captivating Design
In the sensory overload that is our modern, information-based society, creating an impactful and captivating design is vital. As we each consume increasing amounts of content, a truly captivating design requires intent, skill, and to act with agency. While the phrase...
Video Marketing is the future of Digital Marketing
Think about after five years, people will be interested in reading this article or watching it in video form? Because as online video remains its matchless escalation, it's a stimulating question to consider. By 2017, video will account for 69% of all consumer digital...
7 Common Keys in Designing Website Infrastructure
1. Site mapping Before we jump into a website’s site map design, you’ll require three things: Time A strong sitemap can’t be designed in 20 minutes. Does your business have the necessary time? People Key participants should contribute to the sitemap design. Who could...
5 Essential Tips to Secure Your Website
In today's scenario, technology alterations are very frequent, it befits more stimulating to retain information protected on the web. These tips will upsurge your chances to keep hackers and cyber-thieves at bay. 1. Create and preserve solid passwords. Earlier there...
Is It Time to Advertise on Instagram Over Twitter?
When social media started taking over, it took awhile for companies and businesses to jump on the bandwagon of using it to promote their brand. Nowadays, there are so many different companies that are on all of the different platforms that it is more common than not...
Understanding Effective Graphic Design
There really is no single definition of effective graphic design, but the goal is to merge business and creative objectives in a meaningful way that makes design more than just an aesthetic exercise. When we integrate design processes and design thinking into the...
The Top 10 Ways to Become the Most Productive Person In The Office
Remaining focused, energized and productive at the office can seem impossible, especially during that mid-afternoon nosedive. You know the one – that 2 p.m. crash that not even a Starbucks run or a hastily chugged Red Bull can cure. Here, our experts offer 10 easy...
How to Make Super Bowl Worthy Commercials on A Startup Budget
The Super Bowl 50 is almost upon us and the buzz is growing. Sports and advertising fans alike are awaiting the matchup between the Carolina Panthers and Denver Broncos, as well as all, the iconic commercials that come along with the prestigious game. Although the...
How Important a Tag Management System Is to Your Online Marketing Strategy
Tag Management System is a new, unique way of marketing which allows the online marketers to easily connect, manage, and unify their digital marketing resources (e.g., web analytics, PPC, newsletters, digital advertising, social media platforms, etc.) without putting...
10 Marketing Essentials for Every Successful Start-Up
No one launches a start-up with the intention of having all their hard work go down the drain. But each year thousands of small-business owners are forced to close up shop, when it becomes clear that their companies can no longer survive. Most business owners would be...
5 Ways to Convert Visitors into Customers
When it comes to running your online business, one of the biggest issues that you will face is converting visitors into customers. It is difficult enough building up web traffic, but it becomes even worse if you cannot get them to purchase the products that you have...
Social Media Calendar Dates
For you to succeed in social media marketing, it is important to create a calendar that shows a schedule for your business. A social media calendar will help you remember important dates as you will be able to set reminders that will help you push your advertisements...
Becoming Responsive, Part 3: Scaling Elements
You’ve used media queries to soften up your previously rigid web design, and added some nifty mobile navigation for your smartphone-using customers. But you keep running into some elements that just won’t change size the way you need them to. What do you do now? Today...
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