Blog
Top 10 Attributes of a Successful Designer
What does it take to become a successful designer? To be trusted with all types of design projects and juggle them well? Becoming a successful designer is no small feat, and there are several attributes great designers have in common. 1. The Spark of Creativity The...
Create a Positive Vibe in the Office
Negativity is like a leech that sucks all your creative energy away. It’s best to deal with it swiftly. If you’ve already been dealing with negativity for some time, a detox is necessary before you can rebuild a peaceful atmosphere. Whether you work from home or in a...
Great Design: Dance Between Creativity & Practicality
Imagine you’re at a dance performance. Multiple elements come together - music, lighting, dance - to create something magical and memorable. The dancers are synchronized, working together seamlessly. Nothing distracts from the main focus of the piece. In the same way,...
Matcha Design Takes Home Gold Summit International Award
2023 Wins Continue for Experienced Design Agency, Matcha Design The list of the 2023 Summit Creative Awards (SIA) has been released, and Matcha Design is one of just 104 international agencies to win the coveted Gold Award. Gold Award winners span the industries of...
Why Designing a Good Website is Harder Than It Looks
You need a website!” How many times have you heard that one? How often have you said, “Okay, I’ll make it myself.” Then you tried it, and you quit because it’s never as simple as it seems. Here’s a bit about some of the most popular DIY options and why they may fall...
Reach New Audience vs. Keep Your Customer
Ah, the age-old debate: do you reach a new audience or work to keep your customer? Well, if you’ve been on the internet lately, you’ve likely heard about the recent Bud Light controversy. In this article, we’d like to untangle this mess and examine what went wrong. No...
Brand Mascots: The Lovable Sidekick for Your Business
Everyone needs a fun sidekick. This fun, loyal co-conspirator constantly assists the main character in princess stories, superhero comics - even your business, if you’ll let it! As you know, brand development is important to help your company succeed. From researching...
What Makes Good Branding?
Branding refers to the techniques a company follows to create a unique identity for the business itself. Branding can involve the company’s public image, the company website, the products/services the business offers, or the customer experience the staff provides. A...
Should you use SEO, SEM, or both?
There are several techniques that people swear by in digital marketing, but two are constantly battling each other for the top spot in marketers’ minds - SEM and SEO. So which one should you focus on: SEO (search engine optimization) or SEM (search engine marketing)?...
10 Most Creative Entrepreneurs in Japan
You knew our list of the 10 most creative entrepreneurs in Japan was coming - we are Matcha Design, after all! You may be surprised to learn the names behind some of the most notable companies you’ve heard of. Read on to learn about the best entrepreneurs born in...
Keep Learning: A Constant Goal for Creatives
With deadlines looming overhead and the next project always on the horizon, it can be a struggle for creatives to justify the time it takes to sharpen skills, develop new ones, or stay on top of the industry. However, whether your knowledge base is design or another...
The Truth on Measuring Business Services Success
It’s relatively easy for a business that sells products to measure success. All it really takes is a simple, “How many people are buying our product?” but with business services, it’s more challenging. There are several touchpoints along the way, all of which are...
What’s Your Interstellar Leadership Style?
More interstellar content, you say? We thought you’d never ask! In this article, we’ll talk about how to tell which leader from the interstellar war saga you are most like. Let’s dive in! The Dark Lord If you’re a dark lord, your team trembles whenever you enter a...
Crafting Catchy Content: Make it Memorable
Developing catchy content is a challenge for marketers and business owners. How can you take something ordinary (words, visuals, etc.) and put them together to create fantastic brand messaging? Today, we’ll compare two shows from an entertainment giant, and explain...
How to Find the Best Content Marketing Ideas for Your Business
As a business owner, finding content marketing ideas can start to feel like being a hamster on a wheel - there are only so many topic ideas you can come up with before you run out of steam. Thankfully, there are as many ways to become inspired as there are hamsters -...
The Sticky Truth About Leadership
Leadership qualities must be learned - but it’s possible that not everyone is capable of learning them. Some of these traits are quite difficult to develop for some people - so what’s the deal? Why are some people better at learning them than others? Some of the...
Are Good Leaders Born or Made?
We’ve come a long way from the outdated views of the past that dictated that the best leaders came from the children of other leaders. We have learned to accept that there are no “born leaders,” and that the skills required to become a leader can be learned. But how...
Customer Pain Points Simplified
One of the most important parts of marketing is to know your customer’s pain points - but doing the work to find those pain points seems complicated. In this article, we aim to help simplify pain points for you and give you an actionable process, even if you’re on a...
The Matter of Web Traffic, Conversion, and Bounce Rate
As a business owner or marketer, there are several key performance indicators (KPIs) you can check for your website, including web traffic, conversions, and bounce rates. Each of these can prove helpful, but is there one you should be more concerned about? What’s the...
What is Digital Transformation and Why Do I Care?
Keeping up with rapidly changing technology is a major challenge for many businesses, yet it’s vital for long-term success. Technological changes impact how people look for solutions, interact with brands, and much more. Growing your brand in the 2020s requires a...
How to Create a Website That’s Easy to Navigate
The internet is one of the first places consumers go to research products and service providers. Growing your brand online is a key way to reach new and existing customers. For that reason, a high-quality website is a must for businesses in all industries. While you...
Is Instagram a Good Tool for Your Local Business?
Social media platforms revolutionized the way small and local businesses market themselves to their target audience. Instagram, in particular, is one of the most popular social media platforms for businesses to promote their brand and engage with customers. But...
7 Challenges of Logo Design
Logo design is an important part of any business’s branding strategy. In our modern digital world, strong and clear brand messaging is vital. Your logo is the visual representation of your brand. However, from finding the right colors, fonts, and shapes to conveying...
Brand Development Strategies for Business Services
Brand development is an important part of any business, but the approach to brand development can differ significantly between a service business and a product business. Service businesses need to focus on creating a strong emotional connection with their customers,...
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