Imagine walking into a local coffee shop where the barista knows your name, remembers your favorite drink, and even asks about your kids’ baseball game. This level of personal connection isn't just heartwarming—it's a powerful example of how small businesses can...
If you’ve been in our corner of YouTube lately, you’ve probably heard some say that “blogging is dead”... but is it, really? Or has blogging shifted so much that we can hardly recognize it when we compare it to what it used to be? Let’s discuss. Was it AI in the...
If you’ve been put work into building your brand (or rebranding) the next step is to focus on attracting your audience. Want to know how do that? We’ve got five simple steps. 1. Know That Your Brand Should Be Customer-Focused On your side, branding is intentional....
In uncertain economic times, maintaining company morale can be challenging. Employees may be dealing with holiday stress and struggling to complete projects on time. Gamification can help boost productivity during this time, giving employees something to look forward...
When you’ve mastered the skill of content creation, you’re able to reach a new height: editing other people’s work to make it shine brighter than ever before. Here’s how to set yourself apart as an editor. Find Your Unique Value Proposition One of the most important...
Being in the web design and marketing industry for decades provides you a unique insight into the mistakes that can be made - whether you’ve made them yourself or seen others do it. Despite the fact that learning from your own mistakes is often the most effective way...
The team at Matcha Design wishes you a very happy Thanksgiving! Every year (usually, over turkey, stuffing, and cranberry sauce) people pause during Thanksgiving week to remember what they’re thankful for. As we make our own preparations to enjoy the season, we can’t...
Social media platforms revolutionized the way small and local businesses market themselves to their target audience. Instagram, in particular, is one of the most popular social media platforms for businesses to promote their brand and engage with customers. But...
Having active posts and tweets on Facebook, Twitter and LinkedIn is the core of many businesses daily social media strategy but many might not know. The impact of social media to business is something that shouldn’t be underestimated. It is important to build...
Social proof marketing is a concept that the average person would assume they know nothing about, claiming that it was yet another buzzword. Yet a large portion of the population has taken part in social proof marketing at least once in the course of their lives - and...
So many marketing and community management tasks are best left to in-house teams – particularly for small businesses. If your company fits that category, it’s likely you’re doing some DIY before you look for a third party agency… or your own marketing team wears a lot...
First of all, having an online presence is imperious if you want to make sure that your business is going to be successful. One of the social networking sites that you should be interested in is Instagram because it allows you to tell a story by posting relevant...