65% of small businesses fail in the first ten years. This is, in part, because they often fail to find a niche. Finding a niche is an incredibly important aspect of running and maintaining a business, yet it’s one of the most overlooked steps. Finding the right niche...
Here is the thing, if you work in the design industry for a while, you often hear the request “just make me a simple design. Nothing fancy.” Of course, quality design can be simple to the eye. Professional designers know how to leverage negative space, and ensure the...
While UX is a word many people know of, it’s not a well-understood field by many. On the surface, it seems like a simple concept: make the user experience better. However, it requires extensive expertise that can’t be overlooked. UX designers certainly need design and...
The field of graphic design is often misconstrued as an effortless profession, but this couldn't be further from the truth. It is an intricate craft that demands a mix of technical expertise, creative innovation, and critical thinking. When only viewing the final...
Brands that embrace diversity and inclusivity are more likely to succeed in today's global marketplace. In this post, we'll discuss why inclusive design is so important for reaching a wider audience and share some best practices for creating a design strategy that...
In a crowded marketplace, customers are looking for brands that stand out and make an authentic connection. Great design can help you achieve both goals by creating a visual language that speaks directly to your target audience. In this post, we'll discuss why design...
Good programming involves more than simply writing software that solves a problem or accomplishes a task. Good programming considers a number of factors, such as the speed of operations, error handling, development time, and maintainability of code. Here are some...
Anyone can slap together a website using a website builder, but if you want to create a meaningful website, you’ll have to put more effort into it. Visitors aren’t interested in websites that don’t speak to them - in fact, 80% of people say that they’ll be more likely...
If your brand’s messaging is off or inconsistent, your business will suffer. You risk losing potential clients, turning off loyal ones, and needlessly spending money. That’s why it’s important to nail down your brand messaging strategy and stick to it. Read on for...
No matter what your field of business is, if you spend time in the corporate world, you’ll have to accept that PowerPoint presentations are part of life. Some presentations are informative and helpful, while others feel tortuous, confusing, and ultimately a huge waste...
More than anything else, humans are drawn to stories. For generations, human beings have passed down stories from one generation to the next, keeping traditions and cultures alive. The very word “history” includes story. This is why storytelling is of utmost...
You don’t have to look hard to find YouTube tutorials on how to set up a beautiful home office. Many people feel that it’s absolutely necessary to make a home office as attractive as possible by buying high-end desks, chairs, keyboards, etc. In fact, some think it’ll...