A well-designed website alone isn’t enough to drive conversions. The key lies in a strong call-to-action (CTA) that captures the attention of website visitors and motivates them to take a desired action, be it making a purchase, subscribing to a newsletter, or filling...
Ahh, nostalgia! Nothing gets us wistful and misty-eyed like the thought of days gone by - which is what makes it such an effective marketing and design tool. If Fashion is Your Passion, Consider This Ever noticed how style and fashion trends tend to boomerang? In...
When you’re creating something, be it a website, product, or even a business plan, the temptation to add all the bells and whistles can be pretty strong. You might think, “The more features, the better, right?” Well, not always. By keeping things simple and easy to...
Oh, what a tangled web we weave! But we’re not talking about deception today, we’re diving into the intricacies of web design. It’s a tall order, but with our help, you should have a grasp on design principles and what goes into designing a website. The Importance...
Junior graphic designers who stick with it and upskill become graphic designers. Some might rest on their laurels now that they’ve “made it,” but not you! You are here to learn. Here’s how to set yourself apart as a graphic designer. Find Your Unique Value Proposition...
Not sure what a landing page is or what elements it should have? Landing pages have a specific purpose, but once you’ve got it nailed down, they’re easy to understand. Let’s unpack the history of landing pages, what they are, and more. By the way - if you’re wondering...
Being in the web design and marketing industry for decades provides you a unique insight into the mistakes that can be made - whether you’ve made them yourself or seen others do it. Despite the fact that learning from your own mistakes is often the most effective way...
At Matcha Design, we’ve come a long way from where we once stood. I started my graphic design career as a mail boy in the 1980s at a design firm in Hong Kong. I had no training and no experience - but what I did have was a deep passion for design and an unquenchable...
If you’ve ever gone to an art gallery and gone up to some of the best-known paintings, you’ve probably noticed the high level of detail that goes into them. In fact, many paintings are equally enjoyable from far away and up close. The mark of a great artist is how...
Everything you do has an impact, whether it’s your marketing strategy or the user experience (UX). The goal of UX design is to make it as easy as possible for your website or app users to navigate and interact with the design - so what are some of the things that...
What does it take to become a successful designer? To be trusted with all types of design projects and juggle them well? Becoming a successful designer is no small feat, and there are several attributes great designers have in common. 1. The Spark of Creativity The...
Imagine you’re at a dance performance. Multiple elements come together - music, lighting, dance - to create something magical and memorable. The dancers are synchronized, working together seamlessly. Nothing distracts from the main focus of the piece. In the same way,...