Imagine if you could peer into the minds of your customers, uncovering the subconscious triggers that drive their buying decisions. Neurobranding makes this possible, transforming how brands connect with their audience on a profound, emotional level. In a world...
Chances are you’ve had an experience like this – a brand goes above and beyond to make you feel like you’re a part of something bigger. Increasingly, brands are finding success by engaging customers in brand rituals. These consistent, meaningful experiences create...
Picture an old wizard in a damp, dark room deep in the heart of a medieval tower, trying to find that elusive concoction that will transform one element into an endless supply of gold, enriching the life of…your brand. Wait a minute. That’s not medieval alchemy;...
Imagine walking down the aisle of a supermarket, bombarded by countless products vying for your attention. Amidst the visual chaos, a single phrase on a shoebox catches your eye–just three words. Instantly, you're transported into a world of athletic ambition and...
Picture this: You are visiting a new town and want to try a new restaurant, but you don’t know what’s around. You can ask the concierge for recommendations and use handy-dandy Google to look up nearby restaurants and their reviews. These help you find a lovely Italian...
Video shorts have a profound impact on people. They are highly appreciated, as they put a face to your brand and help people feel like they’re getting to know you and your company. However, creating them professionally requires planning, staging, production, and...
If you’ve been put work into building your brand (or rebranding) the next step is to focus on attracting your audience. Want to know how do that? We’ve got five simple steps. 1. Know That Your Brand Should Be Customer-Focused On your side, branding is intentional....
Every designer should be an “actor” of sorts. In other words, they should be able to put themselves in their customers’ shoes. It’s important that designers understand the psychological impact of every element of logo design - from the colors to the typography. 1. The...
In the fast-paced world of design, trends come and go quicker than tribal tattoos in the 90s. But some design elements have stood the test of time, grabbing attention and conveying a feeling of professionalism that mid-sized businesses to giant corporations long for....
Many people don’t think about design and how it affects the customer journey (unless, of course, they’re designers). But design is a major part of creating a seamless customer journey. Without design, you’d be missing out on major elements of the typical customer...
Getting your clients (and potential clients) to trust you is half the battle… but it’s a tough one. In fact, 54% of Americans say they’ve lost trust in a brand, and the two things customers want are good value for the price and high-quality products/services. ...
An art director has the same responsibilities as a senior designer plus the added challenge of communicating with clients and giving presentations. It’s not as straightforward as graphic design (complex as graphic design may be)! So how can you set yourself apart as...