Imagine if you could peer into the minds of your customers, uncovering the subconscious triggers that drive their buying decisions. Neurobranding makes this possible, transforming how brands connect with their audience on a profound, emotional level. In a world...
Chances are you’ve had an experience like this – a brand goes above and beyond to make you feel like you’re a part of something bigger. Increasingly, brands are finding success by engaging customers in brand rituals. These consistent, meaningful experiences create...
Picture an old wizard in a damp, dark room deep in the heart of a medieval tower, trying to find that elusive concoction that will transform one element into an endless supply of gold, enriching the life of…your brand. Wait a minute. That’s not medieval alchemy;...
Imagine walking down the aisle of a supermarket, bombarded by countless products vying for your attention. Amidst the visual chaos, a single phrase on a shoebox catches your eye–just three words. Instantly, you're transported into a world of athletic ambition and...
If you’ve been in our corner of YouTube lately, you’ve probably heard some say that “blogging is dead”... but is it, really? Or has blogging shifted so much that we can hardly recognize it when we compare it to what it used to be? Let’s discuss. Was it AI in the...
If you’ve been put work into building your brand (or rebranding) the next step is to focus on attracting your audience. Want to know how do that? We’ve got five simple steps. 1. Know That Your Brand Should Be Customer-Focused On your side, branding is intentional....
Every designer should be an “actor” of sorts. In other words, they should be able to put themselves in their customers’ shoes. It’s important that designers understand the psychological impact of every element of logo design - from the colors to the typography. 1. The...
Chris Lo, the founder of Matcha Design, was born to be a designer. “From the first time I learned to draw and held a camera in my hands, I was hooked on creative expression. The problem was that no one else saw it. Not my parents, not my first art director, not the...
Welcome to part two of our series on graphic design pain points for non-digital materials. This one will be fun - we’re talking about designing book covers, album covers, stickers, and packaging! (Did you miss part one of our series? Check it out here!) Pain Points...
Did you know that modern nostalgia has become a graphic design trend for the second year in a row? With its blend of old and new, it captures the joy of days gone by while enabling people to stay tethered to reality. In other words, it’s a win-win situation for many...
Ahh, nostalgia! Nothing gets us wistful and misty-eyed like the thought of days gone by - which is what makes it such an effective marketing and design tool. If Fashion is Your Passion, Consider This Ever noticed how style and fashion trends tend to boomerang? In...
In a world where coding skills are multiplying by the minute, it's crucial to have a few aces up your sleeve to stand out from the crowd.Here’s how you can do just that. Find Your Unique Value Proposition Web developers, like most professionals, bring a unique set of...